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Why I love consultative selling and you should too…..

What is Consultative Selling ? Customers’ needs or pain points forms the focal point of the sale. Your product or service does not. You ask open ended questions and listen. In the process, you learn what is the pain point or needs of the customer and you propose a solution to address that pain point. [...]

I was asked “What is a CRM” and this is what I answered…..

CRM is not anymore a buzzword. It is not just another acronym that an IT Professional builds skills on to grow in his / her career. CRM, as you are aware, stands for Customer Relationship Management. When someone says CRM, they refer to an application software used by Sales, Marketing and Customer Service departments of [...]

By |May 13th, 2016|CRM, CRM Evaluation, Sales, Sales Process|0 Comments

Things to remember during a follow-up call

Marketing department in an organization uses 4P [Product, Price, Promotion, Place] to plan and execute its marketing strategies. And its aim is to create a market for their company's products and services, if it is a new product or a service. If it is not a new product / service, then their aim is to [...]

By |May 11th, 2016|Closing techniques, Follow-up, Sales|0 Comments

How to eliminate the resistance to buy ?

As mentioned earlier in one of my previous posts, the buyer is anywhere between 60 and 70 % of his buyers journey when they decide to contact you or your company. But there is still some resistance to buy. Let us find out how to eliminate the resistance to buy. But let us first understand [...]

Are you on the same page, with your prospects ?

Listening is an art. And Sales people should listen attentively to their prospects and customers, without which it is going to be difficult to make the sale or solve a problem. The prospect always tells us what he / she wants, what problems are they facing and where they need Professional help in solving problems. [...]

By |May 5th, 2016|Aligning with Prospects, Prospecting, Sales|0 Comments

Tell your Prospects to “Jump into the pool”

Not the exact phrase, I mean. Or even an equivalent phrase that means the same but replaced with your products / services, say for ex: "Get on board, Sign up soon". No. Instead, what I am asking you to do is this: When you align with your prospects and travel with them in their buyer's [...]

By |April 21st, 2016|Closing techniques, Sales|0 Comments

How to align with your prospects in their Buying decision process – Part II

It is not about you anymore. It is about them. The dialogue starts with them, their needs or problems, their Industry, the challenges in their industry, their competition, their achievements, awards, recognition, their goals etc. How you align with your prospects during their buying journey and how enjoyable you make it for them will determine [...]

By |April 13th, 2016|Aligning with Prospects, Sales, Sales Methodology|0 Comments

Buying Experience Index – BX Index – A Game Changer

I strongly feel that the Sales Performance of Sales people should be measured in terms of the Buying Experience of the Prospects measured through an Index. Let us call it Buying Experience Index [BX Index]. You are hearing this Term for the first time ever. I take pride in coining this term. I coined this [...]

By |April 12th, 2016|Buying Experience Index, BX Index, Sales|0 Comments

How to align with your prospects in their Buying decision process – first in the series

It is all about Aligning with your Prospects in their Buying decision process. It takes intelligence, maturity and experience not to be pushy or salesy during the sales process. Instead, understanding your Prospects' Buying decision process in detail and aligning with them in their process will help you land the deal. The power has shifted [...]

By |April 11th, 2016|Aligning with Prospects, Sales|0 Comments

What Questions to ask your Prospects ?

Here are some questions for you to ask your prospects early on in the Sales process [but not during the first call]. The answers can help you qualify the prospect. This is not in any order. You should pick and choose to suit your sales situation. You are the best judge of your situation. Sales [...]

By |April 9th, 2016|Sales|0 Comments