What comes to your mind when you think of a particular category of Product or Service? That is called as the top of the mind recall. Brands slog it out…
It has been a roller coaster ride for me in the school of entrepreneurship. Once you become an entrepreneur, nobody tells you what to do and what not to do.…
Bold ideas, empowering people, democratising the opportunities for everyone, having no biases, making everyone achieve are some of the things that inspire me. Working against odds gives me the adrenaline…
A heavily planned week end packed with events, trips, that long pending breakfast outing that you had committed to your family, fixing up some broken things, playing with your kids,…
The good news is: You can become a great storyteller even if you are not one currently. I will give you the framework & guidelines for the same. Have a…
Prospecting is not researching about Prospects. It is nothing but validating if the Prospects are going to buy from you or not. Whether there is a product fit or not.…
Have you ever asked your best customers why they bought from you. This is essential to position your product or service. Some of the reasons why customers buy what they…
First & foremost, the underdog does not have any status to be safeguarded. It has no false sense of titles or ego. It operates without any such pressures. It knows…