I love surprises at the Dining table. Who doesn’t? My wife treated me to something called as Cabbage Roll recently. Heard it for the first time in life.
Ingredients: Cabbage [Red or Green], Chickpeas [Channa dal], Garlic, Pepper, Tomato, Coriander leaves, Small Onions, Carrots, Walnuts, Cucumber seeds. Soak Chickpeas overnight, keep it for sprouting for over 8 hours. Take the sprouts, add Garlic and Pepper and grind it to a nice paste and keep it ready. Take a cabbage leaf, apply the chickpeas paste, stuff it with Tomato, Small Onions, Carrots. Break walnut into smaller pieces and add it. Sprinkle Cucumber seeds and Coriander leaves and roll it. It is ready. You can add Pepper [crushed] if you wish, for taste.
No one likes to eat cabbage raw. [Though it is high in Anti-Oxidants and fights Free Radicals] Or for that matter raw chickpeas. When you package it nicely, it sells. Ah, it “sells”. Something that sells catches my attention. My mind starts working to understand what makes it tick. I explore its DNA then. So that I can clone it.
Here is the inference from this experience: If you package your solution well, it sells. If it is given in a form that is consumable [or bite size as they are called], it will be consumed. I can see lot of ideas mushrooming in your mind right now.
In my first job, during a road show for Desk Top Publishing [DTP] Solution at Cochin [in Kerala, India], I remember a customer walking in and asking for the solution. What’s strange in that, you may ask. But here’s what he asked, in Malayalam: “Kuppy evade?” In English: “Where’s the bottle?”. He is a hard core Printer and he was expecting the Solution in a bottle. 🙂
Happy Packaging!
Happy Selling!
