Result: The customer continued with us.
Sales People are by far the only ones who do not stop learning. Yet they feel inadequate and identify areas of improvement. And continuously they upgrade, refine & groom themselves.
Your Greatest Weakness is Your Greatest Strength!
Identify your Greatest Weakness / your business’ Greatest Weakness and you will be on your way to achieving Great Success.
Some thoughts to help you identify your weakness:
Do you have any thoughts on this. Share your valuable thoughts with us.
For any help in Marketing, Sales, CRM please contact:
You must have read the news, I am sure.
Apple became the first $ 1 Trillion company in terms of market valuation in August this year, followed by Amazon, the second $ 1 Trillion company.
What makes Apple & Amazon tick?
One thing I am sure, they are focused on Customer Experience & making lives simpler for their customers.
Daniel Martins, an independent researcher says: “It’s too high of a bar to assume that they’ll succeed at everything that they do.” “But at the same time, I think Amazon is the best combination in the world of the scale of a large company and that entrepreneurial DNA with the spirit of a startup.”
So, that’s the secret.
It is reported that Apple took long to reach there whereas Amazon sprinted to get there. Amazon took 3 months to cover the last 200 billion whereas Apple took 15 months to do the same, news agencies reported.
Apple was founded in 1976 & Amazon in 1994.
Amazon generates an annual revenue of 178 Billion & in 2018 it may make a paltry sum of 8.5 Billion as profits. It employs around 550,000 people worldwide.
While there are differences between these two Trillion Dollar Giants, the common thing is this: They both know how to market and sell.
Jeff Bezos = Bill Gates + Warren E. Buffett, in terms of Net Worth.
Between Apple and Amazon, one sells at a premium whereas the other lowers prices consistently. You know who.
Some ideas to follow:
#sales #startup #ideas #marketing #branding
Contact us at:
Sales at zignalytics .com for any help in Marketing / Sales / CRM.
Soon customers will be able to pay for their Coffee using Bitcoin or a fraction of that, of-course. It’s official. Starbucks is teaming up with Microsoft and New York Stock Exchange to let customers pay using their bitcoins to buy the items in stores.
CNN Reported this hot news just now.
What it tells us is this: Brands like to give customers a great experience and some brands take the lead. Customer Experience is the new Currency. Not Bitcoin. Strange yet true.
CEOs, savvy ones, see the world through their customer’s eyes, says McKinsey. And they create great customer experience during the entire customer journey and not just at all touch points alone.
Today, companies are armed with data and insights from that data. Companies can change their processes to adapt to what Customers want. And they remove the pain points.
Customer Perception matters. Companies work on it to make it work for them.
Great Customer Experience means not having a single bad experience. Period.
I have always had great Customer Experience with a particular brand. Their attitude in customer service is phenomenal.
It’s a world where monopolies don’t exist anymore and customers wield a growing power in their hands.
Are you listening?
Offer Great Experience to your customers. No matter how small or big they are.
Many years ago, in my first job, when I met a prospect in Chennai, India, in a Quasi Government Agriculture related Organization, I had no idea of the term “aligning with the prospect” etc but I did just that without actually knowing what it is. I first met the prospect at a time when they had just finalized and released an order. I was little late on the scene. They had already decided and had issued a work order to a software company to develop an ERP system with Oracle RDBMS at the back end. My interest was in selling Oracle RDBMS license to them. But then it was going to be bundled with their ERP system and hence I had already lost it. It was a wrong lead from the market sources. But I didn’t give up. I had various other products to sell but wasn’t sure what the prospect wants. I promised to keep in touch with him on a regular basis and share information and updates from the IT industry. He welcomed the idea but cautioned me that he may not need any product. I said, “It is fine. It is my pleasure to share updates.” Those days there was no twitter, no linkedin and no facebook. But I kept posting updates to them on a regular basis, in an old fashioned way, you are right, face to face. And that worked.
I kept meeting this prospect on a regular basis and shared updates and information. I had a wealth of information and knowledge and he liked whatever I shared. He appreciated. I slowly but steadily became his trusted consultant. By now, he introduced me to two of his colleagues. And I was very useful to them as well.
Miracles do happen in Sales. I was travelling on a business trip. Those days I didn’t have a mobile phone and I used to call office from the hotel once during the day to check if there was anything urgent or important that needs my attention. Likewise, one day, I did call. To my surprise, I had a message from this client and he wanted to buy some software licenses. I returned his call from the hotel. He asked me to take care and get in touch with him when I get back to office. I did. I got that order.
Subsequently, he invited me over for another purchase decision. He remembered about another solution I had suggested long time ago. We met and discussed at length. A Proposal evolved. Negotiations happened. But the deal happened. It was a product license, consulting and implementation services order involving multi location. It was a deal of one of a kind. It was much talked about. Post sale, I helped him deal with the Internet Service Provider and solved a technical snag at the ISP’s end. He was extremely pleased. The solution went live, saved money for the client. It was a phenomenal success for them as well as for us.
If you have a value system, if you are full of positive energy at all times, if you are trustworthy, if you are knowledgeable, if you are confident, if you can help solve problems, Customers are going to love you. For sure.
And buying is an emotional decision most of the time and if you can make the customers feel that buying from you is a safe and wise decision, you are set to win.
Empathy is the ability to genuinely understand and share the feelings of another person. Your customers want to be heard. Whether you are in Customer Service or Operations or Sales or in Marketing, it doesn’t matter. As far as the customer is concerned you are the voice of your Company and he expects you to solve his problems for which he needs to be first heard.
Let us take a look at why you should empathize with your customers and what are the benefits that will accrue to you in the short term and in the long term.
Why should you empathize with your customers:
Happy Selling !!