The runaway success of social media is great news for us as marketers. Social Media has the potential to engage your customers like never before. And Email Marketing is still one of the best options to engage your customers. Email from a trusted source get higher open rates; faster, better response rates; and quicker conversions and higher ROI. Hence you need to have a Social Media Strategy in place if you are interested in connecting with and engaging existing customers and finding new customers through the existing customers.
Your email marketing campaigns should have the ability to enable your recipients to post your message across many social media platforms such as – Linkedin, Facebook, Twitter, Pinterest, Instagram, Tumblr etc. Social Media helps you to expand the reach and maximizes the effectiveness of your email marketing campaigns, it provides a better way to engage with the customers and get feedback, it improves Search Engine Optimization [SEO].
It builds your brand, drives your website traffic, helps you to build your opt-in list organically and last but not the least it offers a fresh perspective on customer service and loyalty.