Have you ever asked your best customers why they bought from you. This is essential to position your product or service.
Some of the reasons why customers buy what they do:
- They perceive a value in the product or service.
- To improve their productivity.
- To increase ease of doing business.
- To improve their profits.
- To build their brand image in the market.
- To beat competition.
- To be ahead in technology adoption.
- To streamline business processes.
- To improve employee satisfaction and morale.
- To satisfy the investors.
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