Soon customers will be able to pay for their Coffee using Bitcoin or a fraction of that, of-course. It’s official. Starbucks is teaming up with Microsoft and New York Stock Exchange to let customers pay using their bitcoins to buy the items in stores.
CNN Reported this hot news just now.
What it tells us is this: Brands like to give customers a great experience and some brands take the lead. Customer Experience is the new Currency. Not Bitcoin. Strange yet true.
CEOs, savvy ones, see the world through their customer’s eyes, says McKinsey. And they create great customer experience during the entire customer journey and not just at all touch points alone.
Today, companies are armed with data and insights from that data. Companies can change their processes to adapt to what Customers want. And they remove the pain points.
Customer Perception matters. Companies work on it to make it work for them.
Great Customer Experience means not having a single bad experience. Period.
I have always had great Customer Experience with a particular brand. Their attitude in customer service is phenomenal.
It’s a world where monopolies don’t exist anymore and customers wield a growing power in their hands.
Are you listening?
Offer Great Experience to your customers. No matter how small or big they are.