They are mutually exclusive, it might seem. Let me explain why and how they are not.
But before that, let us get some facts straight. Looking good is so powerful, the “in” thing to do, to go for. I get that. Not to mention the opinions people might have about you by just looking at your looks.
When “looking good” is approached separately, it may or may not be healthy. Sometimes, you may even be pursuing something very unhealthy. If you know the science behind the fairness creams, for ex, you will know this and you will readily agree with me.
But not when looking good is approached together with staying healthy. When “staying healthy” is the goal, “looking good” happens anyway. It’s a by product. You cannot help it. Even if you don’t like it, it will happen. So, it makes sense to go for good health.
This is a Perfect Analogy for “Getting Business” and “Building Relationship”. Now, if you find & replace “looking good” and “staying healthy” with these two words, it makes perfect sense. Yes or no?
So, there you get it. You go for “building relationship” and the other naturally happens. It has to.
In the initial days of my Software Sales Career, when I was wandering the Tier 2 towns and cities in the State of Tamilnadu, India, frantically searching for customers, I found one automobile dealership that had all the required DNA to become our software reseller in that region. We eventually appointed them as our Partner for the region.
The owner had done his Engineering from IIT & PG in Management from abroad. I bet, you cannot say that when you first look at him. He had that ruffian looks. But after he starts speaking, you may have to change your opinion about him. He inspires confidence, commands respect. When you are with him, you get a feeling that you can achieve anything. Yes, any dam’n thing. What a man, he is. I am yet to see anyone who is like him. My salutes and respects to him. He continues to inspire me till date.
Take Away: Focus on building the relationship. May your interactions with your clients inspire confidence in them & command respect from them. You will get a call from them when they need your services.