Covid-19 has altered the business landscape. Forever.
Sales playbook that we used so far does not work anymore.
Post Covid-19, I don’t think we are going to return to the previous style of functioning.
Right now, customers expect us to #bemorehuman.
Some food for thought:
- Do we care for our customers? Genuinely?
- Do we understand their feelings?
- Are we treating them like humans?
- Are we helping them solve some real problems?
- Are we making them feel special?
- How are our products going to help them during this pandemic specifically?
- Or, are we selling our product like we used to, by talking about our “product” & the “benefits”?
- Are we making the right connection between the buyer & our brand during this pandemic?
- If yes, what are we doing to achieve that?
- Are we helping them smile during these difficult times.
If the answer is a resounding “YES” to at least 7 / 10 questions above, we will sail through this period safely.
If not, it is time for us to take a re-look at our Strategies. Did I say “strategies”? I am sorry. That’s not the word right now.
….re-look at the way we connect with the buyers – would be more appropriate.
#covid19 #sales #business #newsalesplaybook #care4customers