The quick brown fox jumps over the lazy dog.
I started my career selling Publishing Software & High Resolution Laser Printers before moving into Enterprise Software.
Working with Printers & Publishers & also coming from a Mech Engg background, I quickly developed an eye for precision in printing.
The first line in this post is a Pangram – a sentence that contains all of the letters of the English alphabet [not Google’s parent company]. 🙂
This is to check the typeface or fonts. Initially, I used to wonder what the meaning of this sentence is.
My clients looked at the samples I gave them, with lenses kept close to their eyes.
I gave them both image & text samples.
I met clients in their shop floor where printing was on. I have seen the printing units of many newspapers / magazines / security printers / big printers / small printing shops.
At one point, I started thinking like the way they think. Call it “mirroring customer’s mind-set”.
From then on, I was forever on the “Problem solving mode”.
Some lessons learnt:
- Understanding market needs
- What’s your expertise?
- What’s the [one] problem that you are solving?
- Who is your customer?
- Who are his current vendors?
- Why should they buy from you?
I strike the best conversation with customers when they are at work but are little relaxed & are in a vacation mode.
These festive times are one such time if your clients are from the manufacturing sector.
I met a Senior editor at a magazine at a time when he was just then blessed with a baby girl. He gave me a box of sweets. That was my first meeting with him. I came back to office & shared the sweets with my colleagues.