Start dominating a small market!
I didn’t say that. I mean originally. Peter Thiel did. In the book “Zero to One”.
What does he mean by that?
You should not aim for a large market in the first instance. Instead, focus on a small market and try to dominate that market before you attempt a larger market.
It is better to get 80% of a $ 1M market than 1% of a $ 100M market.
You do the math!
But I like the idea of passionately dominating a small niche market than being a nobody [or also ran] in a larger market. That suits me.
What do you say?
#b2b #b2c #sales #passion #nichemarket #kkrocks