Kannan_Kasi, Author at Zignalytics

Using Chat Marketing to Engage with Your Customers

By Kannan_Kasi May 27, 2023Chat Marketing, Customer Engagement, Customer Relationship, Customer Satisfaction, Customer Service, Digital Marketing, Lead Generation, Marketing, StrategyNo Comments

Introduction: In today's digital era, where online interactions dominate, businesses need effective strategies to engage with their customers. One such strategy that has gained significant traction is chat marketing. Chat…

Why Your SaaS Business Needs a Customer Success Strategy

By Kannan_Kasi May 25, 2023Account Based Marketing, Business Hacks, Customer Adoption, Customer Focus, Customer Life Time Value [LTV], Customer Retention, Customer Satisfaction, Customer ServiceNo Comments

Your SaaS Business Needs a Customer Success Strategy and there are no two things about it. Without Customer Success no business can thrive and that's even more critical for survival…

Unveiling the Magic of a Meticulous Buying Process: Insights from a Remarkable Prospect

By Kannan_Kasi May 20, 2023Account Based Marketing, Aligning with Prospects, Buying Experience Index, Customer Satisfaction, ERP, Large Account Management, Sales, Sales ProcessNo Comments

I fell in love with the buying process of one of our prospects. I am trying to recollect my thoughts since this happened many years ago. The prospect, a multinational…

Using Influencer Outreach Tools to Amplify Your SaaS Marketing

By Kannan_Kasi May 10, 2023Business Hacks, Digital Marketing, Influencer Marketing, SaaS, Sales Tools, Social Selling, Success TipsNo Comments

Introduction: In today's competitive landscape, effective marketing strategies are crucial for SaaS businesses to reach their target audience and drive growth. One approach that has gained significant traction is leveraging…

Why Your SaaS Business Needs a Content Marketing Platform

By Kannan_Kasi May 9, 2023Business Hacks, SaaS, Sales, Sales Process, Success TipsNo Comments

Introduction: In today's competitive SaaS landscape, content marketing has become a powerful strategy to attract and retain customers. But why do you need a content marketing platform? Let's dive in…

The Power of Multichannel Marketing: How to Grow Your SaaS Business

By Kannan_Kasi May 6, 2023Business Hacks, Digital Marketing, Email Marketing, Entrepreneurship, Influencer Marketing, Landing Page, LinkedIn Tips, Marketing, SaaS, SalesNo Comments

As a SaaS business owner, you're always looking for new ways to promote your product and reach more customers. One way to do this is by implementing a multichannel marketing…

The Power of AI: How to Remove Filler Words from Your Podcasts and Videos

By Kannan_Kasi May 1, 2023AI, Artificial Intelligence, Business Hacks, Personal Branding, Podcasts, Sales Presentations, Social Selling, VideoNo Comments

As someone who used to work in Sales for a Software Services company, I've seen my fair share of conference speeches. Like many of you, I've noticed that some speakers…

Why Your SaaS Business Needs a Multichannel Marketing Strategy

By Kannan_Kasi April 29, 2023Business Hacks, Digital Marketing, Email Marketing, Marketing, SaaS, Social Selling, Startups, storytelling, Strategy, Success TipsNo Comments

In today's digital age, a SaaS business needs a multichannel marketing strategy to stand out from its competition. The traditional approach of relying solely on one or two channels to…

The Importance of Data Privacy in Sales and Marketing

By Kannan_Kasi April 21, 2023Customer Experience, Customer Satisfaction, Data Privacy, SaaSNo Comments

In today's digital world, data privacy is of utmost importance, especially in sales and marketing. Data privacy refers to the protection of sensitive information from unauthorized access, use, or disclosure.…

Protecting Your Customers’ Data: Insights from the Equifax Data Breach on the Importance of Data Privacy

By Kannan_Kasi April 19, 2023Data Privacy, leadership lessonsNo Comments

Story: In 2017, a major credit reporting agency, Equifax, suffered a data breach that affected over 147 million consumers. The breach exposed sensitive information, including names, Social Security numbers, birth…