What can we do to make you sign-up?
Seller: "Sir, my boss thinks I am spending too much time on this deal. She says you will not buy from us. What is your advice to me?" If a…
Why your customers are buying your products?
Years ago, Ponds Talcum Powder was selling in huge quantities in Namakkal/Salem area in Tamilnadu. It was unusual. So, they set out to find the reason for this. You will…
Personalizing your emails!
Known Universe. In Marketing/Sales, it simply refers to a database of companies. When you start building your list, you normally start off with this database. Let's call them suspects. Next,…
SaaS recommendation platforms!
Why can't elephants use computers? I will come to that in a bit. But before that, I must tell you about my recent experience while buying a high value product.…
Inspirational Quotes!
Photo by Chris Curry on Unsplash "The happiest people don't have the best of everything, they just make the best of everything." - Anonymous."Don’t grieve. Anything you lose comes round in another form."…
The Office Assistant who inspired me!
Saravanan. That's the name of the boy who worked as "Office Assistant" [called as "Office boy" in India] at our office. He was a true professional. He understood his job…
How not to write emails!
Can you believe this? I just received an email from someone. [Fortunately, it was identified as SPAM and was in the spam folder.] It read something like this: " Hi…
How to make friends with storytelling!
That was a wonderful evening. I hosted a dinner for a friend who also happened to be an associate at that time. When I asked for a time, my friend…
Find your niche early!
I found my niche early in my previous business. I was into IT Recruitment then. Like everyone else, I too helped clients hire whatever skill they wanted to hire. Java,…
What is cold calling in Sales?
How many times have we seen 'just out of college' kids carrying some books, stopping you on the pathway or door-knocking and saying: "This is not for Sale. This is…