That was a publishing company. They were our customers. But no one had visited them in years. One fine day, I visited them. I was allowed to meet the owner.…
I am sure you have read this. India got its 100th Unicorn. "Open" is the 100th unicorn. It's a business banking platform for SMEs. The total valuation of these unicorns…
Life is an adventure. I am talking about mine. But I am sure, you will fall into one of these three categories: Your life is an adventure too. Just like…
I wish, they: Give me heads up first.Champion my cause inside their organization.Really mean what they say. :)Be nice to me [only to me]. and the list goes on… This…
Three women started a business. They hired their first employee, a woman, to handle some administrative tasks. The first employee was handling their only asset - a spreadsheet. After a…
When I started my career in Sofware Sales, I had a colleague who was good at generating leads but not so good at closing them. His strength & weakness was…
In my first job [Software Sales], I had a very knowledgeable colleague who was too good at opening doors in accounts. Customers were interested in listening to him. The way…
All of us like to buy. Don’t we? We think the product/service that we are buying: is going to make us a superhero.is going to make us look modern.will make…
"Customer profitability (CP) is the profit the firm makes from serving a customer or customer group over a specified period of time, specifically the difference between the revenues earned from and…