E-mail Marketing
The runaway success of social media is great news for us as marketers. Social Media has the potential to engage your customers like never before. And Email Marketing is still…
Pay Per Click [or Search Engine Marketing or SEM]
Smart PPC Management is the need of the hour. PPC or pay per click is the most discouraging forms of online marketing. You would be competing on thousands of keywords…
Digital Marketing Campaign
Today the marketers who use integrated digital marketing tools are successful. First, let us talk about online marketing Vs offline marketing. Marketers know and say that half of their marketing dollars…
Positioning
In an overcrowded market, it would be difficult to position a product or a service unless you stand out with a unique communication strategy addressing your target market. The communication…
Target Market
After Segmentation you are more likely to address the Exact Target Market you actually wanted to than before segmentation. Addressing the target market is more important on two counts –…
Segmentation
Segmentation is the process of identifying customer needs, buying pattern, buying behaviour and also studying demographics. Sending mass email blast is very old-fashioned and does not produce the desired results.…