Positioning

In an overcrowded market, it would be difficult to position a product or a service unless you stand out with a unique communication strategy addressing your target market. The communication should create a niche for your product or brand in the minds of the clients. Let us get the facts straight. If there is a … Read more

Target Market

After Segmentation you are more likely to address the Exact Target Market you actually wanted to than before segmentation. Addressing the target market is more important on two counts – one you don’t want to address customers who are either not interested in this particular campaign or customers who are not likely to open or … Read more

Segmentation

Segmentation is the process of identifying customer needs, buying pattern, buying behaviour and also studying demographics. Sending mass email blast is very old-fashioned and does not produce the desired results. Hence, one needs to send targeted emails that generate interests and hence improve conversions. A campaign that uses segmenting based on past behavior, such as … Read more

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