Your SaaS Business Needs a Customer Success Strategy and there are no two things about it. Without Customer Success no business can thrive and that's even more critical for survival…
I fell in love with the buying process of one of our prospects. I am trying to recollect my thoughts since this happened many years ago. The prospect, a multinational…
If you own a SaaS (Software as a Service) business, it's crucial to have a customer retention strategy in place. Here's why: Increased customer lifetime value: Retaining customers over a…
Are you looking for ways to increase your sales and revenue? One strategy that can help is cross-selling and upselling. Cross-selling is the practice of suggesting complementary products or services…
Account-Based Marketing (ABM) is a marketing strategy that has been gaining a lot of traction in the B2B sales world over the past few years. It is a highly-targeted approach…
If you want to turn leads into sales, you need to know how to nurture your prospects. Nurturing prospects involves: building relationships with them over time providing them with relevant…
As a sales or marketing professional, you know that acquiring new customers is important for growing your business. But did you know that retaining existing customers can be even more…
Finding a problem that they aren't aware of.Illuminating them of that problem.Making the prospects come to their own conclusion.Applying no sales pressures.Having a ready-made solution to the problems that they…
You should show up daily! That's how I built relationships with my #customers. I didn't put any sales pressure, ever. Instead, I was sharing something that they didn't know. They…
I had come across this situation many times in Sales. That is the customer saying, "the #deal is on hold". Isn't that a classic negotiation tactic? How do you respond…