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Empathy in Sales!

Posted by By Kannan_Kasi February 21, 2022Posted inbranding, Business Hacks, Jobs, Problem Solving, Recruitment, TalentNo Comments
Empathy in Sales can help you build strong relationships with your clients. If there is an issue, you should ask them: "what's going on?", to understand. Clients do have bad…
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How not to write emails!

Posted by By Kannan_Kasi October 16, 2021Posted inbranding, Cold Calling, Cold Calling in Sales, Copywriting Tips, Inspiration, Prospecting, Sales, storytelling, Strategy, Success TipsNo Comments
Can you believe this? I just received an email from someone. [Fortunately, it was identified as SPAM and was in the spam folder.] It read something like this: " Hi…
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Brands, Brand Recall, Re-branding!

Posted by By Kannan_Kasi July 28, 2021Posted inbranding, Marketing, StrategyNo Comments
Let's see how much you know about Brands. What's common among these brands? BNaturalHomeLitesSavlonMangaldeepCandymanMint-oFabelleSunbeanFarmlandSunrise If you didn't crack it, I am sure you will crack it with the following clue:…
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Prime Day Sale & Big Saving Days!

Posted by By Kannan_Kasi July 22, 2021Posted inArtificial Intelligence, Big Data, branding, Business Hacks, Competition, Deep Learning, Marketing, StrategyNo Comments
I am sure you know about the upcoming Prime Day Sale & Big Saving Days. I had earlier written a post about why competitors are found next to each other…
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Using Images & Metaphors in Sales!

Posted by By Kannan_Kasi June 15, 2021Posted inbranding, Customer Experience, Inspiration, Marketing, Metaphors, Motivational, Personal Branding, Sales Motivation, storytelling, Success TipsNo Comments
What do you stand to lose by not using metaphors in your communication? Before I get to that, let me talk about what happens in a typical sales process. We…
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“Somebody belongs somewhere”

Posted by By Kannan_Kasi March 11, 2021Posted inbranding, Copywriting Tips, Customer Experience, Marketing, Social SellingNo Comments
"Somebody belongs somewhere". What? Say that again. In this day & age, we are still seeing inequalities of all kinds in employment. Recently, a fast-food major, tweeted something that was…
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My favourite apps are getting acquired!

Posted by By Kannan_Kasi December 3, 2020Posted inAcquisition, branding, Counter Competition, Inspiration, Life Time Value, Motivational, SaaS, Strategy, Success Tips, Unicorns, Venture CapitalistsNo Comments
The latest in this list is Bigbasket. They got bought over by Tata. Last month, Urban Ladder was bought over by Reliance. Slack was bought by Salesforce for $ 27.7…
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Narrow the focus!

Posted by By Kannan_Kasi November 24, 2020Posted inbranding, Focus, Inspiration, Marketing, Motivational, Sales Motivation, Specialization, Success TipsNo Comments
A delicatessen or deli is a retail establishment that sells a selection of fine, unusual, or foreign prepared foods. Delicatessen originated in Germany during the 18th century & spread to…
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Who is your customer?

Posted by By Kannan_Kasi November 23, 2020Posted inbranding, Competition, Customer Experience, Customer Focus, Inspiration, Large Account Management, Marketing, Motivational, Problem Solving, SaaS, Sales Motivation, Sales Pitch, Sales Process, storytelling, Success TipsNo Comments
I remember my days selling Microsoft Office & Lotus Smart Suite, Lotus Notes [Domino] & MS Exchange, Oracle Work Group Edition & MS SQL Server, SCO UNIX Openserver & MS…
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LinkedIn Top Voices 2020: India

Posted by By Kannan_Kasi November 18, 2020Posted inbranding, Inspiration, leadership lessons, LinkedIn, LinkedIn Tips, Motivational, Networking, Personal Branding, Social Selling, Success TipsNo Comments
LinkedIn Top Voices 2020: India is out. In case you missed it, you can view it here: https://www.linkedin.com/pulse/linkedin-top-voices-2020-india-abhigyan-chand/ In a world where people, ask you to double tap for a…
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