Let’s see how much you know about Brands. What’s common among these brands? BNatural HomeLites Savlon Mangaldeep Candyman Mint-o Fabelle Sunbean Farmland Sunrise If you didn’t crack it, I am sure you will crack it with the following clue: There is some connection between the following brands and the brands mentioned above: Yippee Noodles Bingo!… Continue reading Brands, Brand Recall, Re-branding!
Category: branding
Prime Day Sale & Big Saving Days!
I am sure you know about the upcoming Prime Day Sale & Big Saving Days. I had earlier written a post about why competitors are found next to each other or why do they have a sale around the same time. In case you missed that post, here is the link: But in this post,… Continue reading Prime Day Sale & Big Saving Days!
Using Images & Metaphors in Sales!
What you stand to lose by not using metaphors in your communication? Before I get to that, let me talk about what happens in a typical sales process. We generate leads, qualify them, nurture them & when the timing is right, we take them through the sales process. We expect to move that prospect from… Continue reading Using Images & Metaphors in Sales!
“Somebody belongs somewhere”
“Somebody belongs somewhere”. What? Say that again. In this day & age, we are still seeing inequalities of all kinds in employment. Recently, a fast-food major, tweeted something that was not in good taste. I was shocked to see that. So, you will do anything to get clicks. Right? Utterly wrong. And so cheap. Does… Continue reading “Somebody belongs somewhere”
My favourite apps are getting acquired!
The latest in this list is Bigbasket. They got bought over by Tata. Last month, Urban Ladder was bought over by Reliance. Slack was bought by Salesforce for $ 27.7 Bn. Slideshare was bought long time ago by LinkedIn. And, LinkedIn was then bought over by Microsoft. “Taxi For Sure” was acquired long ago by… Continue reading My favourite apps are getting acquired!
Narrow the focus!
A delicatessen or deli is a retail establishment that sells a selection of fine, unusual, or foreign prepared foods. Delicatessen originated in Germany during the 18th century & spread to the US in the mid-19th century. [Wikipedia] 17 year old Frederick Adrian DeLuca borrowed $1,000 from family friend Dr. Peter Buck during the year 1965… Continue reading Narrow the focus!
Who is your customer?
I remember my days selling Microsoft Office & Lotus Smart Suite, Lotus Notes [Domino] & MS Exchange, Oracle Work Group Edition & MS SQL Server, SCO UNIX Openserver & MS Windows NT. Depending on who I am selling to or who I am selling against, I used to propose one of these two competing products.… Continue reading Who is your customer?
LinkedIn Top Voices 2020: India
LinkedIn Top Voices 2020: India is out. In case you missed it, you can view it here: https://www.linkedin.com/pulse/linkedin-top-voices-2020-india-abhigyan-chand/ In a world where people, ask you to double tap for a surprise or copy paste others’ stories or narrate stories about how they gave a job to the most deserving candidate or ask you to click… Continue reading LinkedIn Top Voices 2020: India
Cold call by an Edu Tech Co.,
I received a call from an education technology company recently. The lady who called said that she is calling from an xyz company. She then went on to say that we had made an inquiry regarding their coding classes. I said “we didn’t”. She insisted we did and asked me to check. I patiently told… Continue reading Cold call by an Edu Tech Co.,
Be Inspired! But don’t copy!
My #content was stolen. [Why am I not happy about it?] By a Director, Solutions and Services of a computer hardware company that’s also into Doc imaging. The Director is based in California & handles the marketing for the company. I first received a #LinkedIn request from this person. I accepted. Then after a while,… Continue reading Be Inspired! But don’t copy!