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Using Influencer Marketing for Your SaaS Business

Posted by By Kannan_Kasi April 18, 2023Posted inbranding, Business Hacks, Influencer Marketing, Marketing, SaaS, Social Selling, StrategyNo Comments
Using influencer marketing for your SaaS business can be an effective way to improve your brand awareness. It can help you build trust with your target audience. Influencer Marketing can…
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How to earn the trust of customers?

Posted by By Kannan_Kasi March 3, 2023Posted inbranding, Business Hacks, Customer Experience, Customer Focus, Customer Relationship, Customer Satisfaction, Customer Service, Earn TrustNo Comments
In this blog post, let us take a look at how to earn the trust of customers. Before that, why is earning trust important? Customers buy only from people or…
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How to build a Strong Brand Identity!

Posted by By Kannan_Kasi February 18, 2023Posted inbranding, Business Hacks, Customer Experience, Customer Service, Personal Branding, Success TipsNo Comments
In today's crowded marketplace, it's more important than ever for businesses to have a strong brand identity. Let's take a look at how to build a strong brand identity &…
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My expectations from LinkedIn!

Posted by By Kannan_Kasi August 16, 2022Posted inbranding, Entrepreneurship, Inspiration, leadership lessons, LinkedIn, LinkedIn Tips, People Management, Start-up, StrategyNo Comments
I am sure you have seen the crying CEO's post on LinkedIn and also the sarcastic post that followed it. Both the posts are not a fit for LinkedIn. That's…
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How-to guides & other tips!

Posted by By Kannan_Kasi July 23, 2022Posted inAccount Based Marketing, branding, Business Hacks, Counter Competition, Customer Relationship, Large Account Management, Lead Generation, Marketing, Prospecting, Sales, Sales Call, StrategyNo Comments
You should show up daily! That's how I built relationships with my #customers. I didn't put any sales pressure, ever. Instead, I was sharing something that they didn't know. They…
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How to resolve issues & make them happy?

Posted by By Kannan_Kasi July 15, 2022Posted inAnecdotes from Life, branding, Buying Experience Index, Competition, Customer Experience, Customer Relationship, Customer Satisfaction, storytellingNo Comments
I attended a masterclass last evening. The learnings are for a lifetime. Here's the deal: Never speak when your customer speaks. It's rude/impolite & doesn't serve any purpose.Watch your tone…
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Empathy in Sales!

Posted by By Kannan_Kasi February 21, 2022Posted inbranding, Business Hacks, Jobs, Problem Solving, Recruitment, TalentNo Comments
Empathy in Sales can help you build strong relationships with your clients. If there is an issue, you should ask them: "what's going on?", to understand. Clients do have bad…
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How not to write emails!

Posted by By Kannan_Kasi October 16, 2021Posted inbranding, Cold Calling, Cold Calling in Sales, Copywriting Tips, Inspiration, Prospecting, Sales, storytelling, Strategy, Success TipsNo Comments
Can you believe this? I just received an email from someone. [Fortunately, it was identified as SPAM and was in the spam folder.] It read something like this: " Hi…
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Brands, Brand Recall, Re-branding!

Posted by By Kannan_Kasi July 28, 2021Posted inbranding, Marketing, StrategyNo Comments
Let's see how much you know about Brands. What's common among these brands? BNaturalHomeLitesSavlonMangaldeepCandymanMint-oFabelleSunbeanFarmlandSunrise If you didn't crack it, I am sure you will crack it with the following clue:…
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Prime Day Sale & Big Saving Days!

Posted by By Kannan_Kasi July 22, 2021Posted inArtificial Intelligence, Big Data, branding, Business Hacks, Competition, Deep Learning, Marketing, StrategyNo Comments
I am sure you know about the upcoming Prime Day Sale & Big Saving Days. I had earlier written a post about why competitors are found next to each other…
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