How not to write emails!
Can you believe this? I just received an email from someone. [Fortunately, it was identified as SPAM and was in the spam folder.] It read something like this: " Hi…
Brands, Brand Recall, Re-branding!
Let's see how much you know about Brands. What's common among these brands? BNaturalHomeLitesSavlonMangaldeepCandymanMint-oFabelleSunbeanFarmlandSunrise If you didn't crack it, I am sure you will crack it with the following clue:…
Prime Day Sale & Big Saving Days!
I am sure you know about the upcoming Prime Day Sale & Big Saving Days. I had earlier written a post about why competitors are found next to each other…
Using Images & Metaphors in Sales!
What you stand to lose by not using metaphors in your communication? Before I get to that, let me talk about what happens in a typical sales process. We generate…
“Somebody belongs somewhere”
"Somebody belongs somewhere". What? Say that again. In this day & age, we are still seeing inequalities of all kinds in employment. Recently, a fast-food major, tweeted something that was…
My favourite apps are getting acquired!
The latest in this list is Bigbasket. They got bought over by Tata. Last month, Urban Ladder was bought over by Reliance. Slack was bought by Salesforce for $ 27.7…
Narrow the focus!
A delicatessen or deli is a retail establishment that sells a selection of fine, unusual, or foreign prepared foods. Delicatessen originated in Germany during the 18th century & spread to…
Who is your customer?
I remember my days selling Microsoft Office & Lotus Smart Suite, Lotus Notes [Domino] & MS Exchange, Oracle Work Group Edition & MS SQL Server, SCO UNIX Openserver & MS…
LinkedIn Top Voices 2020: India
LinkedIn Top Voices 2020: India is out. In case you missed it, you can view it here: https://www.linkedin.com/pulse/linkedin-top-voices-2020-india-abhigyan-chand/ In a world where people, ask you to double tap for a…
Cold call by an Edu Tech Co.,
I received a call from an education technology company recently. The lady who called said that she is calling from an xyz company. She then went on to say that…