Buying Experience Index Archives

Unveiling the Magic of a Meticulous Buying Process: Insights from a Remarkable Prospect

By Kannan_Kasi May 20, 2023Account Based Marketing, Aligning with Prospects, Buying Experience Index, Customer Satisfaction, ERP, Large Account Management, Sales, Sales ProcessNo Comments

I fell in love with the buying process of one of our prospects. I am trying to recollect my thoughts since this happened many years ago. The prospect, a multinational…

How to resolve issues & make them happy?

By Kannan_Kasi July 15, 2022Anecdotes from Life, branding, Buying Experience Index, Competition, Customer Experience, Customer Relationship, Customer Satisfaction, storytellingNo Comments

I attended a masterclass last evening. The learnings are for a lifetime. Here's the deal: Never speak when your customer speaks. It's rude/impolite & doesn't serve any purpose.Watch your tone…

It’s Transformation, which your prospects seek

By Kannan_Kasi July 5, 2016Buying Experience Index, Inspiration, Sales, Sales Motivation, Sales ProcessNo Comments

Your Prospects are not seeking a Commodity but are seeking Transformation. The route to the transformation does not matter much as long as the Transformation is guaranteed in a specific…

Buying Experience Index – BX Index – A Game Changer

By Kannan_Kasi April 12, 2016Buying Experience Index, BX Index, SalesNo Comments

I strongly feel that the Sales Performance of Sales people should be measured in terms of the Buying Experience of the Prospects measured through an Index. Let us call it…