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How to resolve issues & make them happy?

Posted by By Kannan_Kasi July 15, 2022Posted inAnecdotes from Life, branding, Buying Experience Index, Competition, Customer Experience, Customer Relationship, Customer Satisfaction, storytellingNo Comments
I attended a masterclass last evening. The learnings are for a lifetime. Here's the deal: Never speak when your customer speaks. It's rude/impolite & doesn't serve any purpose.Watch your tone…
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Start dominating a small market!

Posted by By Kannan_Kasi July 5, 2022Posted inBusiness Hacks, Competition, Counter Competition, Entrepreneurship, Inspiration, Marketing, Sales, Strategy, Success TipsNo Comments
Start dominating a small market! I didn't say that. I mean originally. Peter Thiel did. In the book "Zero to One". What does he mean by that? You should not…
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Startup acquisition!

Posted by By Kannan_Kasi May 31, 2022Posted inAcquisition, Business Hacks, Competition, Entrepreneurship, Problem Solving, Risk taking, storytelling, Strategy, Success Tips, UnicornsNo Comments
I was interested in watching a particular movie on Prime video. Do you know why? The only reason was that it was about starting a business & scaling it up…
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SaaS recommendation platforms!

Posted by By Kannan_Kasi October 25, 2021Posted inCloud, Competition, Customer Experience, Customer Reviews, Customer Service, Recommendation Platforms, SaaSNo Comments
Why can't elephants use computers? I will come to that in a bit. But before that, I must tell you about my recent experience while buying a high value product.…
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Prime Day Sale & Big Saving Days!

Posted by By Kannan_Kasi July 22, 2021Posted inArtificial Intelligence, Big Data, branding, Business Hacks, Competition, Deep Learning, Marketing, StrategyNo Comments
I am sure you know about the upcoming Prime Day Sale & Big Saving Days. I had earlier written a post about why competitors are found next to each other…
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Say “NO”, when you have to!

Posted by By Kannan_Kasi July 11, 2021Posted inAccount Based Marketing, Closing techniques, Competition, Customer Relationship, Large Account Management, leadership lessons, Prospecting, Sales, Sales Methodology, Sales Motivation, Sales Pitch, Sales Process, Strategy, Success TipsNo Comments
My Wife, Son & I were travelling back to Bangalore from Chennai in a night train once. We got in to the train about 15 minutes before departure. That's because…
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Working with Reseller Partners calls for some skills!

Posted by By Kannan_Kasi July 2, 2021Posted inAccount Based Marketing, Closing techniques, Competition, Counter Competition, Customer Relationship, Inspiration, Large Account Management, Motivational, People Management, Reseller Partners, Sales Motivation, Strategy, Success TipsNo Comments
It was around 8 pm. I was in office working on a proposal. There was no one else. The phone rang. I answered. It was Shiv, Head of Sales with…
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The strategy used by a competitor….

Posted by By Kannan_Kasi June 24, 2021Posted inBusiness Hacks, Closing techniques, Competition, Counter Competition, Customer Experience, Customer Focus, Customer Relationship, Customer Service, Problem Solving, Sales, Sales CallNo Comments
My competitor sold more than I did. Do you know why? In the initial days of my sales career, I sold antivirus software. For a year, we had product specialization…
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One of a kind Sales Strategy that I stole from a friend!

Posted by By Kannan_Kasi June 16, 2021Posted inAccount Based Marketing, Aligning with Prospects, Business Hacks, Competition, Consultative Selling, Counter Competition, Inspiration, Large Account Management, Lead Generation, Marketing, Motivational, Networking, Problem Solving, Prospecting, Risk taking, Sales, Sales Process, Strategy, Success TipsNo Comments
I instantly liked my friend's job & wished I had such a job too. My friend & I studied Mechanical Engineering together in college. We used to do 'Joint Study'…
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No Anti-marketing please!

Posted by By Kannan_Kasi June 1, 2021Posted inCompetition, Copywriting Tips, Counter Competition, Marketing, Social Selling, Strategy, Success TipsNo Comments
I saw a blog post on medium by a Marketplace software vendor. The post talked about the 5 top marketplace software. What? Yes. I thought the author would place their…
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