How to write effective cold emails that convert. Let's take a look. But, before we dive in, let's be aware that cold emailing is a powerful way to connect with…
Personalization is the practice of tailoring marketing efforts to an individual's unique interests, preferences, and behaviors. It's a powerful way to connect with customers and drive sales. Here are some…
Everyone goes to someone for advice. When it comes to Professional advice, normally we go to our senior colleagues or someone well respected in the Industry or a client for…
In my first job, I sold software. There was no marketing team. So, we had to generate our own leads. We had a database of companies and decision-makers in MS…
Known Universe. In Marketing/Sales, it simply refers to a database of companies. When you start building your list, you normally start off with this database. Let's call them suspects. Next,…
Can you believe this? I just received an email from someone. [Fortunately, it was identified as SPAM and was in the spam folder.] It read something like this: " Hi…
How to get 1000 likes and 100 comments in a matter of 4 hours, on LinkedIn:Post, Some crap with a photo.Something that has no proof or no way of checking…
I am a great fan of emails. Even after whatsapp, messenger, skype etc, email still holds its place in this era of instant communication. But do we really know how…
I saw a blog post on medium by a Marketplace software vendor. The post talked about the 5 top marketplace software. What? Yes. I thought the author would place their…
Did you know this? Some changes in LinkedIn Posts. It is not anymore 1300 character limit for Posts. You now have 3000 characters to play around with. What a relief.…