Cold emails – words & phrases…
In my first job, I sold software. There was no marketing team. So, we had to generate our own leads. We had a database of companies and decision-makers in MS…
Personalizing your emails!
Known Universe. In Marketing/Sales, it simply refers to a database of companies. When you start building your list, you normally start off with this database. Let's call them suspects. Next,…
How not to write emails!
Can you believe this? I just received an email from someone. [Fortunately, it was identified as SPAM and was in the spam folder.] It read something like this: " Hi…
How to get 1000 likes & 100 comments?
How to get 1000 likes and 100 comments in a matter of 4 hours, on LinkedIn:Post, Some crap with a photo.Something that has no proof or no way of checking…
How to write good emails?
I am a great fan of emails. Even after whatsapp, messenger, skype etc, email still holds its place in this era of instant communication. But do we really know how…
No Anti-marketing please!
I saw a blog post on medium by a Marketplace software vendor. The post talked about the 5 top marketplace software. What? Yes. I thought the author would place their…
LinkedIn Char limit for Posts!
Did you know this? Some changes in LinkedIn Posts. It is not anymore 1300 character limit for Posts. You now have 3000 characters to play around with. What a relief.…
“Somebody belongs somewhere”
"Somebody belongs somewhere". What? Say that again. In this day & age, we are still seeing inequalities of all kinds in employment. Recently, a fast-food major, tweeted something that was…
What makes a content, good?
I understand the difficulties involved in creating good content. Here are some tips for creating good content - be it a blog post / a podcast / a video: Be…
LinkedIn invite template
If your LinkedIn invites are not getting accepted: Try this. You can thank me later. Hi first name last name, I saw your recent post on "xyz". It's inspiring. I…