My competitor sold more than I did. Do you know why? In the initial days of my sales career, I sold antivirus software. For a year, we had product specialization…
What do you stand to lose by not using metaphors in your communication? Before I get to that, let me talk about what happens in a typical sales process. We…
I am a great fan of emails. Even after whatsapp, messenger, skype etc, email still holds its place in this era of instant communication. But do we really know how…
I remember the time when my ex-colleague gave a talk on BI/DW during the year 2000. He was talking about how retail companies are making use of it etc. He…
He is a small time real estate developer in a neighborhood locality in Chennai. He doesn't advertise at all. He doesn't cut corners. Instead, he delivers a good quality. He…
Two true stories, today: Customer Care team at a food products company received a call. Customer: I recently bought a pack of your Parota. This is not the first time…
"Somebody belongs somewhere". What? Say that again. In this day & age, we are still seeing inequalities of all kinds in employment. Recently, a fast-food major, tweeted something that was…
I remember my days selling Microsoft Office & Lotus Smart Suite, Lotus Notes [Domino] & MS Exchange, Oracle Work Group Edition & MS SQL Server, SCO UNIX Openserver & MS…
Today, our success largely depends on how we use Tech in Sales. We will be left behind if we don't use Tech in Sales because our competitors are using the…
Have you ever seen a business welcoming its competition, much less with folded hands? When IKEA entered India during Aug 2018, online furniture retailer Urban Ladder did just that. "Namaste…