There were two brothers. Their dad had passed away. Now, the property left by the father had to be split between the two sons. Left to themselves, they will fight with each other. Even if they don’t fight, they will be left with some unhappiness. But there’s a way out. What’s that? Just hang on… Continue reading How to split the Accounts?
Category: Customer Focus
The strategy used by a competitor….
My competitor sold more than I did. Do you know why? In the initial days of my sales career, I sold antivirus software. For a year, we had product specialization at our company. I specialized on AV. [That was not my choice but my manager’s.] The whole market was mine to take. No account restrictions.… Continue reading The strategy used by a competitor….
Who is your customer?
I remember my days selling Microsoft Office & Lotus Smart Suite, Lotus Notes [Domino] & MS Exchange, Oracle Work Group Edition & MS SQL Server, SCO UNIX Openserver & MS Windows NT. Depending on who I am selling to or who I am selling against, I used to propose one of these two competing products.… Continue reading Who is your customer?
#tech in #sales
Young couple. Jus’ married. That was their first movie together [b’cos it was an arranged marriage]. They went to the theater early, to beat the crowd. Stood in the queue & asked for corner seats when they reached the counter. Not anymore. You can book seats of your liking online. Thanks to #technology. You make… Continue reading #tech in #sales
An Underdog’s strategy!
Have you ever seen a business welcoming its competition, much less with folded hands? When IKEA entered India during Aug 2018, online furniture retailer Urban Ladder did just that. “Namaste @IKEAIndia Welcome to India,” tweeted Urban Ladder along with a gif of its staff welcoming the furnishings giant with folded hands, reported DNA India then.… Continue reading An Underdog’s strategy!
Perspective in Sales!
#Perspective roughly means “a feeling or opinion about something or someone” according to the dictionary. In other words, it’s a viewpoint or standpoint. It has something to do with a person’s cultural background, age, qualification, experience etc. Now, what is perspective in #sales? It is the seller’s point of view. According to a 2018 #CSO… Continue reading Perspective in Sales!
Cold call by an Edu Tech Co.,
I received a call from an education technology company recently. The lady who called said that she is calling from an xyz company. She then went on to say that we had made an inquiry regarding their coding classes. I said “we didn’t”. She insisted we did and asked me to check. I patiently told… Continue reading Cold call by an Edu Tech Co.,
Developing a customer’s mind-set!
The quick brown fox jumps over the lazy dog. I started my career selling Publishing Software & High Resolution Laser Printers before moving into Enterprise Software. Working with Printers & Publishers & also coming from a Mech Engg background, I quickly developed an eye for precision in printing. The first line in this post is… Continue reading Developing a customer’s mind-set!
Forbes Cloud 100 2020, list of SaaS companies
#Insights from the #Forbes #cloud100 2020, list of #SaaS companies. Along with the list of #skills that are #ondemand right now. Some Insights from the Forbes Cloud 100 2020, list of SaaS companies: The following Industry Verticals are leading the current technology landscape. Enterprise AI Data Analytics / Data Intelligence Data Management / Data Platform… Continue reading Forbes Cloud 100 2020, list of SaaS companies
Startups know how to use time wisely!
3:55 pm is your appointment. Be specific. Ms.Jules has another meeting at 4 pm. That was a scene from the movie “The Intern”. The movie captures the #startup scene quite well. Among all that, The #speed with which the entire team operates, The founder getting into customer service calls, The founder taking special efforts to… Continue reading Startups know how to use time wisely!