Customer Focus Archives

Random thoughts on Sales!

By Kannan_Kasi October 27, 2022Business Hacks, Cold Calling, Cold Calling in Sales, Customer Focus, Customer Relationship, Customer Satisfaction, Customer Service, Entrepreneurship, leadership lessons, Marketing, Prospecting, Sales, Sales Motivation, Sales Process, Strategy, Success TipsNo Comments

Some random thoughts, on Sales, Customer relationships, and Business in general: 1. One size doesn't fit all.2. Everyone needs to eat [buy].3. They may need supplies today or someday soon.4.…

Recipe for Success in Sales!

By Kannan_Kasi September 19, 2022Account Based Marketing, Aligning with Prospects, Business Hacks, Consultative Selling, Customer Experience, Customer Focus, Customer Relationship, Large Account Management, Marketing, Problem Solving, SaaS, Sales, Sales Process, Success TipsNo Comments

Finding a problem that they aren't aware of.Illuminating them of that problem.Making the prospects come to their own conclusion.Applying no sales pressures.Having a ready-made solution to the problems that they…

Mini masterclasses in Customer Service!

By Kannan_Kasi September 16, 2022Anecdotes from Life, Customer Experience, Customer Focus, Customer Relationship, Customer Satisfaction, Customer Service, Problem SolvingNo Comments

My recent interactions with three companies were nothing but Mini Masterclasses for free. Let me explain. The first one was a nut company. A company that sells nuts & dry…

Account Management Goals!

By Kannan_Kasi April 13, 2022Account Based Marketing, Cold Calling, Consultative Selling, Customer Focus, Customer Relationship, Customer Service, Entrepreneurship, Large Account ManagementNo Comments

I wish, they: Give me heads up first.Champion my cause inside their organization.Really mean what they say. :)Be nice to me [only to me]. and the list goes on… This…

Customer Relationship matters!

By Kannan_Kasi April 2, 2022Account Based Marketing, Aligning with Prospects, Closing techniques, Consultative Selling, Customer Experience, Customer Focus, Customer Relationship, Customer Service, Large Account Management, Sales Call, Sales ProcessNo Comments

In my first job [Software Sales], I had a very knowledgeable colleague who was too good at opening doors in accounts. Customers were interested in listening to him. The way…

Success mantras for Sales growth!

By Kannan_Kasi December 10, 2021Customer Focus, Customer Relationship, Inspiration, Motivational, Personal Branding, Problem Solving, Sales Motivation, Strategy, Success TipsNo Comments

Success mantras are the principles that help us grow and succeed in our life, career & business. These success mantras are the ones that I learned in my entrepreneurial venture.…

What can we do to make you sign-up?

By Kannan_Kasi November 10, 2021Account Based Marketing, Acquisition, activities, Aligning with Prospects, Counter Competition, Customer Focus, Customer Relationship, Large Account Management, Problem SolvingNo Comments

Seller: "Sir, my boss thinks I am spending too much time on this deal. She says you will not buy from us. What is your advice to me?" If a…

How to sell more by being Human!

By Kannan_Kasi August 13, 2021Artificial Intelligence, Business Hacks, Customer Experience, Customer Focus, Customer Relationship, Customer Service, Deep Learning, Problem Solving, Sales Motivation, Strategy, Success TipsNo Comments

I remember the time I met "Countrywide Financial" in Chennai for a software solution for their loan processing team. The interaction, the experience, and the subsequent proposal that the Projects…

How to split the Accounts?

By Kannan_Kasi July 20, 2021Account Based Marketing, Customer Experience, Customer Focus, Customer Relationship, Large Account Management, Sales, Segmentation, Specialization, Strategy, Success Tips1 Comment

There were two brothers. Their dad had passed away. Now, the property left by the father had to be split between the two sons. Left to themselves, they will fight…

The strategy used by a competitor….

By Kannan_Kasi June 24, 2021Business Hacks, Closing techniques, Competition, Counter Competition, Customer Experience, Customer Focus, Customer Relationship, Customer Service, Problem Solving, Sales, Sales CallNo Comments

My competitor sold more than I did. Do you know why? In the initial days of my sales career, I sold antivirus software. For a year, we had product specialization…