Account-Based Marketing (ABM) is a marketing strategy that has been gaining a lot of traction in the B2B sales world over the past few years. It is a highly-targeted approach…
Empathy is the ability to understand and share the feelings of others. In sales and marketing, empathy is essential. When you put yourself in your customer's shoes, you can understand…
In this blog post, let us take a look at how to earn the trust of customers. Before that, why is earning trust important? Customers buy only from people or…