In this blog post, let us take a look at how to earn the trust of customers. Before that, why is earning trust important? Customers buy only from people or…
As a sales or marketing professional, you know that acquiring new customers is important for growing your business. But did you know that retaining existing customers can be even more…
In today's crowded marketplace, it's more important than ever for businesses to have a strong brand identity. Let's take a look at how to build a strong brand identity &…
Some thoughts, on Sales, Customer relationships, and Business in general: 1. One size doesn’t fit all. 2. Everyone needs to "eat" [read it as "buy"]. 3. They may need supplies…
My recent interactions with three companies were nothing but Mini Masterclasses for free. Let me explain. The first one was a nut company. A company that sells nuts & dry…
I wish, they: Give me heads up first.Champion my cause inside their organization.Really mean what they say. :)Be nice to me [only to me]. and the list goes on… This…
When I started my career in Sofware Sales, I had a colleague who was good at generating leads but not so good at closing them. His strength & weakness was…
In my first job [Software Sales], I had a very knowledgeable colleague who was too good at opening doors in accounts. Customers were interested in listening to him. The way…
All of us like to buy. Don’t we? We think the product/service that we are buying: is going to make us a superhero.is going to make us look modern.will make…