Cold emails – words & phrases…
In my first job, I sold software. There was no marketing team. So, we had to generate our own leads. We had a database of companies and decision-makers in MS…
Website Traffic – 5 ways to get it right!
Whether you sell something online or not, it doesn't matter. You need to attract traffic to your website. Your website is your marketing manager. Unless your customers are convinced that…
Personalizing your emails!
Known Universe. In Marketing/Sales, it simply refers to a database of companies. When you start building your list, you normally start off with this database. Let's call them suspects. Next,…
How to write good emails?
I am a great fan of emails. Even after whatsapp, messenger, skype etc, email still holds its place in this era of instant communication. But do we really know how…
How not to communicate…
Well, I am a great fan of emails. After the invention of wheels, I consider email application as the greatest invention. Even after whatsapp, messenger, skype etc, email still holds…
Email Marketing Campaigns
In case you are running email marketing campaigns for your company: Do you profit enough from your email marketing campaigns? Is your email marketing campaign delivering the desired results? Are…
Click Through Rate [ CTR ]
How often your email is deleted without being opened? What is the open rate? Do you measure the open rates? If you can analyze the conversion to open rates, it…
E-mail Marketing
The runaway success of social media is great news for us as marketers. Social Media has the potential to engage your customers like never before. And Email Marketing is still…