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Builder Par Excellence!

He is a small time real estate developer in a neighborhood locality in Chennai.

He doesn’t advertise at all.

He doesn’t cut corners. Instead, he delivers a good quality.

He completes the project as promised.

He lives in the same locality in his own house built by his company.

He follows the law of the land.

Here is what he does:

He converts a vacant plot as small as 2400 Sq feet into beautiful apartments. He has developed over 30 such projects of varying sizes in the neighborhood. Many of his projects are in a plot size of 9600 Sq feet.

I know of one smaller project of size 2800 Sq feet. He had built G + 2 floor where G was reserved for Car Parking and he had three units built in level 1 and 3 units in level 2. He had two units of 850 Sq feet and 1 unit of 1100 Sq feet in each floor. The flats were beautiful, compact and modern. All his apartments were made ready to live. He did all the wood work as well. His apartments were complete with cup boards, covered lofts in bedrooms & modular kitchens.

He had an agreement with the land owner. The owner gets all the four units of 850 sq feet and the builder gets to sell two 1100 sq feet in the market and make his money. Land Owner need not pay anything but gets 4 apartments of 850 Sq feet each in return for the land. Quite a deal, right?

He also agreed to pay the monthly rent for approx. 1 year [or till the time he completes the construction] to the land owner. The land owner was earlier living in the same plot in an individual house, the demolition of which was part of the contract. Hence, the builder agreed to pay the rent.

In Chennai, during that year, there were floods. The rented house was in ground floor in an individual house and it was flooded too. The owner moved out of that house and stayed with his relatives for few days. Then, he met the builder and explained his problem. The builder then arranged one of his unoccupied flats for the family to stay. They stayed there for about ten days. The water had receded by then and the land owner moved back to the rented house & stayed there till the builder handed over the apartment.

This is not how business is generally done. But this is how relationships are built. The builder could have easily said that the floods was not his doing and he could have referred the land owner to the force majeure clause of the contract. But he didn’t. He solved the problem by going the extra mile, by doing something outside the contract, by being simply human.

Now there’s some lesson for each one of us in this story.

Takeaways:

  1. Go out of your way to help customers.
  2. Respect the contract but do more than what is committed.
  3. Put yourself in your customers’ shoes & think.
  4. Timely help has more value.
  5. Always be human.

Happy Selling!!

#happyselling #b2b #b2bsales #sales

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True Stories!

Two true stories, today:

  1. Customer Care team at a food products company received a call.

Customer: I recently bought a pack of your Parota. This is not the first time I am buying this. I love your parotas. There is no complaint on the quality even now.

Agent: Thank you so much Ma’am. Please continue.

Cust: This is such a small thing. I feel bad to report it. But since you should correct it, I am reporting this.

Agent: No problem Ma’am.

Cust: Always, you pack 6 nos. of Parotas in each packet. But this time, there were only 5 nos.

Agent: We will definitely look into it Ma’am. First, our sincere apologies for this goof-up. Thanks for bringing it to our notice. We will ensure that this doesn’t happen in future. As a thank you, we will send you a fresh pack of Parotas. Please message us your name and address. Please send us the batch no. also for us to correct this at our end.

Cust: Sure, I will do. Thanks.

Call disconnected. End of story? No.

Now, the climax in the story.

After 5 minutes, same customer calls back the cust care team.

Cust: I called just a while ago and reported a problem reg Parotas.

Same Agent: Yes Ma’am, I remember.

Cust: I am sorry. There is no problem. The pack had the right number of parotas as usual. My husband had eaten one of them, which I didn’t know. I am sorry for this. Please close the ticket & do not send me a replacement.

Agent: Ma’am, we thank you so much. However, we will still send you a replacement as promised earlier as a thank you for your contribution & your precious time to add value to our services.

Takeaways:

  1. Most customers are honest.
  2. Most forward looking companies trust their customers.
  3. Great companies really solve their customers’ problems.

I always trust my customers & address their issues. In return, I win their hearts.

I will write about the other true story in my next post. Watch this space!

happyselling #b2b #b2bsales #customerstories #trust #customercare

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Two University dropouts…

Two university dropouts had a dream. They dreamed of making computers that the average person could use. One of them had a family garage. Both of them started working in that garage. One of them sold his Volkswagen and the other sold his expensive Hewlett Packard Scientific calculator and raised US $ 1300.

They started their company with $ 1300. They took that money and convinced the local electronic suppliers to grant them a line of credit and started the production of their computer.

I am sure you would have guessed what happens next. They went ahead and revolutionized the hardware and software industries. They released their first computer for $ 666 and earned $ 774,000. Do the math. They sold 1162 units of their computer.

But their initial capital was only $ 1300 which is equivalent to the selling price of just two units of their computer.

2 years later, they released their next version and earned a whopping $ 140,000,000 in the next 3 years. Subsequent year they went public and on the first day of trading they reached a market cap of US $ 1.2 billion. #Unicorn

The following year, one co-founder left the company. The company went ahead and launched the next version of their computer 3 years later. The following year the other co-founder also left the company. 13 years later, he was brought back to revitalize the floundering company. Then there was no looking back for this company.

When this company became an unicorn, I was in my fourth grade at school and had never seen a computer. And the only #apple I knew then, was the delicious fruit red in colour.

When you believe in your dream and have the resolve to make it happen, (sh)it happens. When you simply don’t agree to live the life handed over to you, you go on to make the life of your dreams.

Make (sh)it happen. Now!!

The universe is with you in your dreams. And you have to work hard only till the first success. I am not saying you can get complacent after that. But I am saying that that first success will take you further and propel you into greater success because:

Nothing Succeeds like Success!

Happy Succeeding!!

#HappySelling!!

#b2b #b2c #sales #business #entrepreneurship

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Make mistakes early!

If someone had advised me to make as many mistakes as possible, at the start of my career, so that I learn from them, I would have discarded that advice then.

But now, I think that’s the advice I will give to someone who is in the early stage of his/her career or business.

Unless you make mistakes you aren’t going to learn. The best way to learn something is by doing it.

So, let’s do it!

#careeradvice #businessadvice

Happy Learning!

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TED Talks – a source of inspiration!

TED talks are a major source of inspiration. Think of your subject matter and there will be many TED talks on it. These talks are approximately 18 minutes long and are easy to grasp & have some actionable tips or lessons in them.

If you are drawn to some of these talks, then of-course, you can drill deep into the subject matter or the speaker and learn more to your heart’s content.

You can choose from a variety of topics:

  1. Technology
  2. Science
  3. Design
  4. Business
  5. Collaboration
  6. Innovation
  7. Social Change
  8. Health
  9. Nature
  10. The Environment
  11. The Future
  12. Communication
  13. Activism
  14. Child Development
  15. Personal Growth
  16. Humanity
  17. Society
  18. Identity
  19. Community

Here’s the link: https://www.ted.com/

Happy Learning!!

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What makes a content, good?

I understand the difficulties involved in creating good content.

Here are some tips for creating good content – be it a blog post / a podcast / a video:

  1. Be objective.
  2. Keep it short & to the point.
  3. Stay on course.
  4. Narrate stories.
  5. Use humour.
  6. Engage audience. Connect with them.
  7. Be human. Some errors are fine. In fact, they are actually needed.
  8. Deliver tons of value.
  9. Give a reward to the audience at the end, for reading, listening or watching.
  10. Ask for feedback.

Happy Selling!!

#b2b #b2c #sales #content #storytelling

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LinkedIn invite template

If your LinkedIn invites are not getting accepted:

Try this.

You can thank me later.

Hi first name last name,

I saw your recent post on “xyz”. It’s inspiring. I strongly feel that it points me in the right direction.

Please accept my invite. I promise, I will not “sell” you anything ever. Instead, I will get sold. I am already. 🙂

Stay Safe & Rock always,

your name

Char limit: 300

Sometimes, it may be better to send out the invite without a note. It may be accepted. You are the best judge on whether to send an invite or simply follow someone & in case you choose to send an invite, whether to send the invite with a note or not.

Happy Selling!!

#linkedin #invite #network #b2b #sales

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My favourite apps are getting acquired!

The latest in this list is Bigbasket. They got bought over by Tata.

Last month, Urban Ladder was bought over by Reliance.

Slack was bought by Salesforce for $ 27.7 Bn.

Slideshare was bought long time ago by LinkedIn.

And, LinkedIn was then bought over by Microsoft.

“Taxi For Sure” was acquired long ago by OLA.

Maybe, I have an eye / taste for good products & services.

I am in the wrong trade, I guess.

Maybe, I should become an Investor / #Mergers & #Acquisitions Consultant.

A senior friend was working with an Indian CRM product company.

He quit that company & joined Siebel.

Then, Oracle bought Siebel.

He quit Siebel & joined Agile Software.

Oracle then bought Agile Software. What? Yes, they did!

I think Oracle was following him wherever he went. 🙂

He should have become the Head of Acquisitions at Oracle.

Because, he had an eye for excellence. And he was riding the wave.

What #apps are you using?

Your favourite apps like Instagram, Whatsapp were acquired by Facebook long ago.

There is talk of #SuperApp doing the rounds.

Choose your apps wisely.

Don’t put all your eggs in one basket. Unless, your name is Tata.

#b2c #story #brands #marketshare

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Unicorns!

I am sure you have heard/used some of these #Unicorns [those with a minimum $ 1 billion valuation]:

Unicorns
  1. Stripe
  2. Airbnb
  3. Doordash
  4. Dropbox
  5. Coinbase
  6. Instacart
  7. Ginkgo Bioworks
  8. Gusto
  9. Flexport
  10. Rappi
  11. Brex
  12. Gitlab
  13. Checkr
  14. Pagerduty
  15. Segment
  16. Podium
  17. Scale
  18. Faire
  19. Twitch
  20. Weave
  21. Amplitude
  22. PlanGrid
  23. Mixpanel
  24. Benchling
  25. Boom
  26. Front
  27. Cruise
  28. Optimizely
  29. Meesho
  30. LendUp
  31. MessageBird
  32. mbx Systems
  33. Standard
  34. Embark
  35. The Athletic
  36. Sendbird
  37. Helion
  38. Lattice
  39. Zapier
  40. Scribd
  41. GoCardless
  42. Razorpay
  43. Rescale
  44. Relativity
  45. Equipment Share
  46. Newfront
  47. Ironclad
  48. Influxdata
  49. People.ai
  50. Xendit
  51. Matterport
  52. Webflow
  53. Sift
  54. Easypost
  55. Rippling
  56. Weebly
  57. CoreOS
  58. Cleartax
  59. Clever
  60. Heroku
  61. Lever
  62. Lob
  63. Rigetti
  64. Docker
  65. Paystack
  66. Duffel

Get inspired!

You can build one too!!

#HappySelling!!

#unicorns #onebillion #startups #usd1billion