Large Account Management Archives

Maximizing Your Sales with Cross-Selling and Upselling

By Kannan_Kasi March 16, 2023Account Based Marketing, Consultative Selling, Customer Relationship, Customer Satisfaction, Large Account Management, Strategy, Success TipsNo Comments

Are you looking for ways to increase your sales and revenue? One strategy that can help is cross-selling and upselling. Cross-selling is the practice of suggesting complementary products or services…

The Benefits of Account-Based Marketing for B2B Sales!

By Kannan_Kasi March 15, 2023Account Based Marketing, Aligning with Prospects, benefits, Business Hacks, Customer Experience, Customer Focus, Customer Relationship, Customer Relationship, Customer Satisfaction, Earn Trust, Large Account Management, SalesNo Comments

Account-Based Marketing (ABM) is a marketing strategy that has been gaining a lot of traction in the B2B sales world over the past few years. It is a highly-targeted approach…

The Importance of Empathy in Sales and Marketing!

By Kannan_Kasi March 6, 2023Aligning with Prospects, Customer Focus, Customer Relationship, Customer Satisfaction, Earn Trust, Large Account Management, Motivational, Sales, Strategy, Success TipsNo Comments

Empathy is the ability to understand and share the feelings of others. In sales and marketing, empathy is essential. When you put yourself in your customer's shoes, you can understand…

Maximizing Customer Lifetime Value: A Guide for Sales and Marketing Teams

By Kannan_Kasi February 22, 2023Account Based Marketing, Customer Experience, Customer Life Time Value [LTV], Customer Satisfaction, Customer Service, Large Account Management, Life Time Value, Success TipsNo Comments

As a sales or marketing professional, you know that acquiring new customers is important for growing your business. But did you know that retaining existing customers can be even more…

Recipe for Success in Sales!

By Kannan_Kasi September 19, 2022Account Based Marketing, Aligning with Prospects, Business Hacks, Consultative Selling, Customer Experience, Customer Focus, Customer Relationship, Large Account Management, Marketing, Problem Solving, SaaS, Sales, Sales Process, Success TipsNo Comments

Finding a problem that they aren't aware of.Illuminating them of that problem.Making the prospects come to their own conclusion.Applying no sales pressures.Having a ready-made solution to the problems that they…

How-to guides & other tips!

By Kannan_Kasi July 23, 2022Account Based Marketing, branding, Business Hacks, Counter Competition, Customer Relationship, Large Account Management, Lead Generation, Marketing, Prospecting, Sales, Sales Call, StrategyNo Comments

You should show up daily! That's how I built relationships with my #customers. I didn't put any sales pressure, ever. Instead, I was sharing something that they didn't know. They…

Classic negotiation tactic!

By Kannan_Kasi May 14, 2022Account Based Marketing, Closing techniques, Large Account Management, Negotiation, Negotiation, Strategy, Success TipsNo Comments

I had come across this situation many times in Sales. That is the customer saying, "the #deal is on hold". Isn't that a classic negotiation tactic? How do you respond…

Renewing old relationships!

By Kannan_Kasi May 13, 2022Account Based Marketing, Customer Relationship, Customer Relationship, Large Account Management, Problem Solving, SalesNo Comments

That was a publishing company. They were our customers. But no one had visited them in years. One fine day, I visited them. I was allowed to meet the owner.…

Account Management Goals!

By Kannan_Kasi April 13, 2022Account Based Marketing, Cold Calling, Consultative Selling, Customer Focus, Customer Relationship, Customer Service, Entrepreneurship, Large Account ManagementNo Comments

I wish, they: Give me heads up first.Champion my cause inside their organization.Really mean what they say. :)Be nice to me [only to me]. and the list goes on… This…

Sales pressure & Customer resistance!

By Kannan_Kasi April 6, 2022Aligning with Prospects, Customer Experience, Customer Relationship, Customer Relationship, Customer Service, Large Account Management, Sales, Sales Methodology, Sales Process, Strategy, Success TipsNo Comments

When I started my career in Sofware Sales, I had a colleague who was good at generating leads but not so good at closing them. His strength & weakness was…