Known Universe. In Marketing/Sales, it simply refers to a database of companies. When you start building your list, you normally start off with this database. Let’s call them suspects. Next, you target a subset of customers in this list. You narrow down by location or Industry [Manufacturing, Retails, Banking, Software & what not] or Revenue.… Continue reading Personalizing your emails!
Category: Lead Generation
What is cold calling in Sales?
How many times have we seen ‘just out of college’ kids carrying some books, stopping you on the pathway or door-knocking and saying: “This is not for Sale. This is part of our project. Take a look at this Encyclopaedia. If you buy this, then this book is free. And, normally this is priced at… Continue reading What is cold calling in Sales?
How to search for prospects on Google?
In many ways, Recruitment resembles Sales and vice-versa. There are many commonalities between the two. Selling is involved in both the profession. That apart, searching is also common to both. You either search for Candidates or Clients. When I was in recruitment, I learnt quite a bit about how to search for Talent using Google.… Continue reading How to search for prospects on Google?
One of a kind Sales Strategy that I stole from a friend!
I instantly liked my friend’s job & wished I had such a job too. My friend & I studied Mechanical Engineering together in college. We used to do ‘Joint Study’ often during college. He often made everything look easy & simple. I thoroughly enjoyed studying with him. We graduated. We parted ways. He was fortunate… Continue reading One of a kind Sales Strategy that I stole from a friend!
How to write good emails?
I am a great fan of emails. Even after whatsapp, messenger, skype etc, email still holds its place in this era of instant communication. But do we really know how to write an email? How to write an email that sparks interest in the reader’s mind to know more about you, your company, your products… Continue reading How to write good emails?
Get Customers!!
If you are a SaaS company and are looking at growing your customer base, this will be helpful to you. Go ahead and get a jumpstart!
New sales trends/approaches
Selling on LinkedIn Using Video for Demand Generation Selling through Podcasting Writing a book Happy Selling #salestrends #salesapproach #happyselling
Track your competition!
Those were the days I was hungry for leads. I used to trouble my tech support guys for leads. Not a good lead source, you say. Hang on. One such day, my tech support guy said “go to xyz [name of a place]” unable to bear my pestering. Not knowing where to go, I knocked… Continue reading Track your competition!
Dine with your customers!
There used to be light rain almost every day in the afternoons in Singapore. The already clean roads get washed up yet again. Smell of the earth would be evident all around. It makes you feel energetic and more productive. One such afternoon, I was learning how to hold the chop sticks. From one of… Continue reading Dine with your customers!
Create Content else Curate Content!!
Today Customers are better informed than the Sales people themselves. They do all the homework before calling you for a discussion. Content is King, as they say. And Marketing is the new Sales. Though it can never replace Sales, Digital Marketing & Inbound marketing is a given. And businesses need to invest in it. So,… Continue reading Create Content else Curate Content!!