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Life Time Value

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Why Your SaaS Business Needs a Customer Retention Strategy

Posted by By Kannan_Kasi April 17, 2023Posted inAccount Based Marketing, Business Hacks, Customer Life Time Value [LTV], Customer Relationship, Customer Satisfaction, Customer Service, Earn Trust, Large Account Management, Life Time Value, SaaSNo Comments
If you own a SaaS (Software as a Service) business, it's crucial to have a customer retention strategy in place. Here's why: Increased customer lifetime value: Retaining customers over a…
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Maximizing Customer Lifetime Value: A Guide for Sales and Marketing Teams

Posted by By Kannan_Kasi February 22, 2023Posted inAccount Based Marketing, Customer Experience, Customer Life Time Value [LTV], Customer Satisfaction, Customer Service, Large Account Management, Life Time Value, Success TipsNo Comments
As a sales or marketing professional, you know that acquiring new customers is important for growing your business. But did you know that retaining existing customers can be even more…
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Unscrupulous practices & useless contracts!

Posted by By Kannan_Kasi June 10, 2021Posted inleadership lessons, Life Time Value, Prospecting, Sales, Strategy, Success Tips, TalentNo Comments
That was one of the big IT Companies in India. People there had devised unscrupulous & unfair trade practices. This story dates back to 2003-04 times. That was the time…
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My favourite apps are getting acquired!

Posted by By Kannan_Kasi December 3, 2020Posted inAcquisition, branding, Counter Competition, Inspiration, Life Time Value, Motivational, SaaS, Strategy, Success Tips, Unicorns, Venture CapitalistsNo Comments
The latest in this list is Bigbasket. They got bought over by Tata. Last month, Urban Ladder was bought over by Reliance. Slack was bought by Salesforce for $ 27.7…
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Perspective in Sales!

Posted by By Kannan_Kasi October 30, 2020Posted inCustomer Focus, Customer Relationship, Inspiration, Life Time Value, Motivational, Problem Solving, Sales Methodology, Sales Process, ValueNo Comments
#Perspective roughly means "a feeling or opinion about something or someone" according to the dictionary. In other words, it's a viewpoint or standpoint. It has something to do with a…
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Life Time Value [LTV] of a Customer

Posted by By Kannan_Kasi November 2, 2015Posted inLife Time Value, Sales, SegmentationNo Comments
Are you maximizing your revenue potential with your clients? Are you extending your Customer Life Cycle? Are you able to acquire net new clients, retain them and most importantly are…
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