How to use Marketing Analytics to grow your Business?
Introduction: How to use Marketing Analytics to grow your business? In this post, let's uncover that. The following tips can be quite helpful when it comes to effectively using analytics…
Marketing Analytics Demystified: Making Data-Driven Decisions
Introduction: In today's fast-paced digital landscape, staying ahead of the competition requires more than just intuition and guesswork. It's all about making informed decisions backed by data, and that's where…
Why Your SaaS Business Needs a Customer Retention Strategy
If you own a SaaS (Software as a Service) business, it's crucial to have a customer retention strategy in place. Here's why: Increased customer lifetime value: Retaining customers over a…
Maximizing Customer Lifetime Value: A Guide for Sales and Marketing Teams
As a sales or marketing professional, you know that acquiring new customers is important for growing your business. But did you know that retaining existing customers can be even more…
Unscrupulous practices & useless contracts!
That was one of the big IT Companies in India. People there had devised unscrupulous & unfair trade practices. This story dates back to 2003-04 times. That was the time…
My favourite apps are getting acquired!
The latest in this list is Bigbasket. They got bought over by Tata. Last month, Urban Ladder was bought over by Reliance. Slack was bought by Salesforce for $ 27.7…
Perspective in Sales!
#Perspective roughly means "a feeling or opinion about something or someone" according to the dictionary. In other words, it's a viewpoint or standpoint. It has something to do with a…
Life Time Value [LTV] of a Customer
Are you maximizing your revenue potential with your clients? Are you extending your Customer Life Cycle? Are you able to acquire net new clients, retain them and most importantly are…