Brands, Brand Recall, Re-branding!

Let’s see how much you know about Brands. What’s common among these brands? BNatural HomeLites Savlon Mangaldeep Candyman Mint-o Fabelle Sunbean Farmland Sunrise If you didn’t crack it, I am sure you will crack it with the following clue: There is some connection between the following brands and the brands mentioned above: Yippee Noodles Bingo!… Continue reading Brands, Brand Recall, Re-branding!

How to get 1000 likes & 100 comments?

How to get 1000 likes and 100 comments in a matter of 4 hours, on LinkedIn: Post, Some crap with a photo. Something that has no proof or no way of checking if it’s true. Cat photos, preferably GIF. Talk about stuff that’s hard to believe. Kindle emotions of people. Something that went viral few… Continue reading How to get 1000 likes & 100 comments?

Prime Day Sale & Big Saving Days!

I am sure you know about the upcoming Prime Day Sale & Big Saving Days. I had earlier written a post about why competitors are found next to each other or why do they have a sale around the same time. In case you missed that post, here is the link: But in this post,… Continue reading Prime Day Sale & Big Saving Days!

Using Images & Metaphors in Sales!

What you stand to lose by not using metaphors in your communication? Before I get to that, let me talk about what happens in a typical sales process. We generate leads, qualify them, nurture them & when the timing is right, we take them through the sales process. We expect to move that prospect from… Continue reading Using Images & Metaphors in Sales!

How to write good emails?

I am a great fan of emails. Even after whatsapp, messenger, skype etc, email still holds its place in this era of instant communication. But do we really know how to write an email? How to write an email that sparks interest in the reader’s mind to know more about you, your company, your products… Continue reading How to write good emails?

No Anti-marketing please!

I saw a blog post on medium by a Marketplace software vendor. The post talked about the 5 top marketplace software. What? Yes. I thought the author would place their own company as the 5th alternative. But to my shock, it was listed as the first option. 🙂 The author listed the other vendors. She… Continue reading No Anti-marketing please!

Some quick tips for using LinkedIn well!

I am not a LinkedIn expert. But from following people who are experts, I understand that these are the steps to do well on LinkedIn: Be sociable. Build trust. Ask, how can I help you? Sell, only when the buyer reaches out to you. Be consistent on value addition on the platform. Share your comments… Continue reading Some quick tips for using LinkedIn well!

“Somebody belongs somewhere”

“Somebody belongs somewhere”. What? Say that again. In this day & age, we are still seeing inequalities of all kinds in employment. Recently, a fast-food major, tweeted something that was not in good taste. I was shocked to see that. So, you will do anything to get clicks. Right? Utterly wrong. And so cheap. Does… Continue reading “Somebody belongs somewhere”

Two University dropouts…

Two university dropouts had a dream. They dreamed of making computers that the average person could use. One of them had a family garage. Both of them started working in that garage. One of them sold his Volkswagen and the other sold his expensive Hewlett Packard Scientific calculator and raised US $ 1300. They started… Continue reading Two University dropouts…