Posted on Leave a comment

Using Images & Metaphors in Sales!

What you stand to lose by not using metaphors in your communication?

Before I get to that, let me talk about what happens in a typical sales process.

We generate leads, qualify them, nurture them & when the timing is right, we take them through the sales process. We expect to move that prospect from stage 1 to final stage of the sales process by qualifying them at every stage & by generating sufficient interest on our products. Most of us tend to forget the buying process of the client or do not think about aligning with the prospects’ buying process. Deals fall apart. If we are lucky, accidentally everything falls in place and we win the order.

To create an emotional bonding with our products just like how a magnet attracts iron, we need to use some techniques. Branding is one. One of the tools of branding is communication. And metaphors are an important part of communication.

If you look at any High Value Sales, you can’t miss the images. Without images, Sale does not happen. Think of a home – a villa or an apartment. Ask the sellers/builders to try to sell without using any image. They cannot.

  1. Their print ads consist of images.
  2. Their TV ads consist of pictures/video of their beautiful properties.
  3. Their websites host videos too.
  4. Their brochures are full of beautiful pictures.
  5. Apple understands this well & they use stunning images.

For those of us who sell high value items that are not tangible, like for example, Software Services / SaaS, we can either show some images from our previous work / show some end user screens from our SaaS product. Alternatively, you can use word imagery, in other words “metaphors” to create images in the minds of our customers.

For example, if you are selling holiday resorts, you may want to say this to your prospective customers: “Leave your jewels in your bank lockers; we will give you stars to admire.” That’s a metaphor your customers & prospects will remember whenever they see you.

Happy Selling!

#b2bsales #metaphors #kkrocks

Posted on Leave a comment

Some quick tips for using LinkedIn well!

I am not a LinkedIn expert. But from following people who are experts, I understand that these are the steps to do well on LinkedIn:

  1. Be sociable.
  2. Build trust.
  3. Ask, how can I help you?
  4. Sell, only when the buyer reaches out to you.
  5. Be consistent on value addition on the platform.
  6. Share your comments on other people’s posts.
  7. Never give up.
  8. Send love to trolls.
  9. Follow the leaders.
  10. Have passion in your trade/profession.

#HappySelling #b2bsales #kkrocks

Posted on Leave a comment

You know sort of…

“You know sort of”

A colleague was drawing lines in the scribbling pad given by the resort while the sales conference was on. He was drawing four lines and a fifth one slanting and making it a bunch of five lines so that it would be easy to count later on.

He was drawing a line whenever our chief [Managing Director & CEO at that time] said / repeated “you know sort of”.

Those are called fillers.

You can hear these fillers often, in Zoom calls & Virtual conferences these days.

My son’s online classes are such a big nuisance. There’s a girl in his class who makes it a point to say something every minute. And it is so annoying because of her fillers – “eh eh umm eh ah”.

Years ago, I gave a talk [extempore] at College on a Republic Day and I was lost in between for the right choice of words. I used gesture to fill the gap. That turned out to be a pause during a speech. The pauses are so powerful, I read later.

These fillers are,……wait……..”you know sort of” a pain.

My colleague, at the end of the conference, counted the lines and found it to be 1131 lines. That is, our CEO had used that phrase [or filler] that many times during his talk. A big round of applause, please.

Did you like reading this post? Show your love by clicking on one of the buttons that are made lovingly by LinkedIn, just for your use. That will help me share such snippets from my life more often. Even if you don’t show your love, I will still share them. Because, I love writing. 🙂

#freestylewriting #unofficial #funatwork

Posted on Leave a comment

Make mistakes early!

If someone had advised me to make as many mistakes as possible, at the start of my career, so that I learn from them, I would have discarded that advice then.

But now, I think that’s the advice I will give to someone who is in the early stage of his/her career or business.

Unless you make mistakes you aren’t going to learn. The best way to learn something is by doing it.

So, let’s do it!

#careeradvice #businessadvice

Happy Learning!

Posted on Leave a comment

TED Talks – a source of inspiration!

TED talks are a major source of inspiration. Think of your subject matter and there will be many TED talks on it. These talks are approximately 18 minutes long and are easy to grasp & have some actionable tips or lessons in them.

If you are drawn to some of these talks, then of-course, you can drill deep into the subject matter or the speaker and learn more to your heart’s content.

You can choose from a variety of topics:

  1. Technology
  2. Science
  3. Design
  4. Business
  5. Collaboration
  6. Innovation
  7. Social Change
  8. Health
  9. Nature
  10. The Environment
  11. The Future
  12. Communication
  13. Activism
  14. Child Development
  15. Personal Growth
  16. Humanity
  17. Society
  18. Identity
  19. Community

Here’s the link: https://www.ted.com/

Happy Learning!!

Posted on Leave a comment

What makes a content, good?

I understand the difficulties involved in creating good content.

Here are some tips for creating good content – be it a blog post / a podcast / a video:

  1. Be objective.
  2. Keep it short & to the point.
  3. Stay on course.
  4. Narrate stories.
  5. Use humour.
  6. Engage audience. Connect with them.
  7. Be human. Some errors are fine. In fact, they are actually needed.
  8. Deliver tons of value.
  9. Give a reward to the audience at the end, for reading, listening or watching.
  10. Ask for feedback.

Happy Selling!!

#b2b #b2c #sales #content #storytelling

Posted on Leave a comment

My favourite apps are getting acquired!

The latest in this list is Bigbasket. They got bought over by Tata.

Last month, Urban Ladder was bought over by Reliance.

Slack was bought by Salesforce for $ 27.7 Bn.

Slideshare was bought long time ago by LinkedIn.

And, LinkedIn was then bought over by Microsoft.

“Taxi For Sure” was acquired long ago by OLA.

Maybe, I have an eye / taste for good products & services.

I am in the wrong trade, I guess.

Maybe, I should become an Investor / #Mergers & #Acquisitions Consultant.

A senior friend was working with an Indian CRM product company.

He quit that company & joined Siebel.

Then, Oracle bought Siebel.

He quit Siebel & joined Agile Software.

Oracle then bought Agile Software. What? Yes, they did!

I think Oracle was following him wherever he went. 🙂

He should have become the Head of Acquisitions at Oracle.

Because, he had an eye for excellence. And he was riding the wave.

What #apps are you using?

Your favourite apps like Instagram, Whatsapp were acquired by Facebook long ago.

There is talk of #SuperApp doing the rounds.

Choose your apps wisely.

Don’t put all your eggs in one basket. Unless, your name is Tata.

#b2c #story #brands #marketshare