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Customer Relationship matters!

Posted by By Kannan_Kasi April 2, 2022Posted inAccount Based Marketing, Aligning with Prospects, Closing techniques, Consultative Selling, Customer Experience, Customer Focus, Customer Relationship, Customer Service, Large Account Management, Sales Call, Sales ProcessNo Comments
In my first job [Software Sales], I had a very knowledgeable colleague who was too good at opening doors in accounts. Customers were interested in listening to him. The way…
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Cold Calling! What to say?

Posted by By Kannan_Kasi February 28, 2022Posted inAccount Based Marketing, Cold Calling, Cold Calling in Sales, Customer Relationship, Large Account Management, Lead Generation, Networking, Prospecting, Sales Call, Social SellingNo Comments
Cold calling is not easy. You have brainstormed with your colleagues. Identified your ICP - Ideal Customer Profile. You have created a target segment based on that. Searched the web,…
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The strategy used by a competitor….

Posted by By Kannan_Kasi June 24, 2021Posted inBusiness Hacks, Closing techniques, Competition, Counter Competition, Customer Experience, Customer Focus, Customer Relationship, Customer Service, Problem Solving, Sales, Sales CallNo Comments
My competitor sold more than I did. Do you know why? In the initial days of my sales career, I sold antivirus software. For a year, we had product specialization…
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Transcription Assistant!

Posted by By Kannan_Kasi May 19, 2021Posted inArtificial Intelligence, Business Hacks, Sales, Sales Call, Success TipsNo Comments
It was July 2011. A marathon EGM was held at our apartment association. We were finalizing our Bye-Laws. Unfortunately, I was in the Management Committee then. I was the scribe…
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Emotional Selling!

Posted by By Kannan_Kasi May 18, 2021Posted inAccount Based Marketing, Consultative Selling, Sales, Sales Call, Sales Motivation, Sales Pitch, Strategy, Success TipsNo Comments
They say you need to attach "emotions" to your sales pitches. Ok, if you don't do pitches, you must tell stories. Whatever it is, you still need to sell. And…
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How I landed my first job…

Posted by By Kannan_Kasi August 21, 2020Posted inInspiration, Jobs, Marketing, Motivational, Sales, Sales Call, Success TipsNo Comments
That was 1992. Landed up in Chennai after my Engg graduation. Took up a Scholarship exam conducted by NIIT. Those days, if you were not studying at NIIT, you were…
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Microcall

Posted by By Kannan_Kasi August 15, 2020Posted inCustomer Relationship, Sales Call, Sales Methodology, Sales ProcessNo Comments
A friend of mine called up the other day. It must have been a couple of years since we met or spoke. Yet, we spoke like as if we last…
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Track your competition!

Posted by By Kannan_Kasi July 18, 2020Posted inCounter Competition, Inspiration, Lead Generation, Motivational, Prospecting, Sales, Sales Call, Sales Methodology, Sales Motivation, Sales Process, Social Selling, Success TipsNo Comments
Those were the days I was hungry for leads. I used to trouble my tech support guys for leads. Not a good lead source, you say. Hang on. One such…
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Copy the kids!

Posted by By Kannan_Kasi July 17, 2020Posted inleadership lessons, Prospecting, Risk taking, Sales, Sales Call, Sales MotivationNo Comments
"Get up, Son!" called out a mom. "It is getting late for School, Son", she said. You have to take bath, say your prayers, eat breakfast. Get up! I don't…
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Rediscovering the “Art” of Prospecting!

Posted by By Kannan_Kasi July 16, 2020Posted inAligning with Prospects, Customer Relationship, Inspiration, Marketing, Prospecting, Sales, Sales Call, Sales Methodology, Sales Motivation, Sales Pitch, Sales Process, Social SellingNo Comments
John Barrows & M. Jeffrey Hoffman conducted the webinar "John Barrows Goes Back to School: Rediscovering the “Art” of #Prospecting" yesterday or today [depending on where you live :)]. I…
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