LinkedIn 101
LinkedIn 101: Add value without asking for anything in return.Don't pitch ever. It doesn't work.Find your target segment on this platform. Like, comment, & share their posts. Do it genuinely.…
Customer Profitability
"Customer profitability (CP) is the profit the firm makes from serving a customer or customer group over a specified period of time, specifically the difference between the revenues earned from and…
How to split the Accounts?
There were two brothers. Their dad had passed away. Now, the property left by the father had to be split between the two sons. Left to themselves, they will fight…
Why do you find Pizza Hut next to Domino’s?
We went shopping. Our son, who is 12 years old, noticed something during the trip. Once we got back home, he asked: Why Domino's & Pizza Hut are next to…
Life Time Value [LTV] of a Customer
Are you maximizing your revenue potential with your clients? Are you extending your Customer Life Cycle? Are you able to acquire net new clients, retain them and most importantly are…
Segmentation
Segmentation is the process of identifying customer needs, buying pattern, buying behaviour and also studying demographics. Sending mass email blast is very old-fashioned and does not produce the desired results.…