How to launch a new product?
Do you know what companies like IBM do when they launch a new product? Learn how to launch a new product. In my sales career, I have had the honour…
Build Trust, first & foremost!
Selling on LinkedIn is no different from selling offline. We still have to build trust. Image by rawpixel.com on Freepik Finding out who is the decision maker or who heads…
LinkedIn 101
LinkedIn 101: Add value without asking for anything in return.Don't pitch ever. It doesn't work.Find your target segment on this platform. Like, comment, & share their posts. Do it genuinely.…
Cold Calling! What to say?
Cold calling is not easy. You have brainstormed with your colleagues. Identified your ICP - Ideal Customer Profile. You have created a target segment based on that. Searched the web,…
Social Selling!!
A friend called me last Sunday. We spoke after a gap of few years. After exchanging pleasantries, he asked me what I get from one particular social media network. Well,…
How to get 1000 likes & 100 comments?
How to get 1000 likes and 100 comments in a matter of 4 hours, on LinkedIn:Post, Some crap with a photo.Something that has no proof or no way of checking…
No Anti-marketing please!
I saw a blog post on medium by a Marketplace software vendor. The post talked about the 5 top marketplace software. What? Yes. I thought the author would place their…
LinkedIn Char limit for Posts!
Did you know this? Some changes in LinkedIn Posts. It is not anymore 1300 character limit for Posts. You now have 3000 characters to play around with. What a relief.…
“Somebody belongs somewhere”
"Somebody belongs somewhere". What? Say that again. In this day & age, we are still seeing inequalities of all kinds in employment. Recently, a fast-food major, tweeted something that was…
What makes a content, good?
I understand the difficulties involved in creating good content. Here are some tips for creating good content - be it a blog post / a podcast / a video: Be…