What you stand to lose by not using metaphors in your communication? Before I get to that, let me talk about what happens in a typical sales process. We generate leads, qualify them, nurture them & when the timing is right, we take them through the sales process. We expect to move that prospect from… Continue reading Using Images & Metaphors in Sales!
Category: storytelling
Steve Jobs’ Pirates Metaphor!
In Jan 1983, Steve Jobs along with Apple employees were at an off-site retreat in Carmel, California. Jobs, to motivate the developers, offered a maxim: “It’s better to be a pirate than join the navy”. “Being a pirate meant being audacious and courageous, willing to take considerable risks for greater rewards.” The group was in… Continue reading Steve Jobs’ Pirates Metaphor!
You know sort of…
“You know sort of” A colleague was drawing lines in the scribbling pad given by the resort while the sales conference was on. He was drawing four lines and a fifth one slanting and making it a bunch of five lines so that it would be easy to count later on. He was drawing a… Continue reading You know sort of…
True Stories!
Two true stories, today: Customer Care team at a food products company received a call. Customer: I recently bought a pack of your Parota. This is not the first time I am buying this. I love your parotas. There is no complaint on the quality even now. Agent: Thank you so much Ma’am. Please continue.… Continue reading True Stories!
Two University dropouts…
Two university dropouts had a dream. They dreamed of making computers that the average person could use. One of them had a family garage. Both of them started working in that garage. One of them sold his Volkswagen and the other sold his expensive Hewlett Packard Scientific calculator and raised US $ 1300. They started… Continue reading Two University dropouts…
What makes a content, good?
I understand the difficulties involved in creating good content. Here are some tips for creating good content – be it a blog post / a podcast / a video: Be objective. Keep it short & to the point. Stay on course. Narrate stories. Use humour. Engage audience. Connect with them. Be human. Some errors are… Continue reading What makes a content, good?
Who is your customer?
I remember my days selling Microsoft Office & Lotus Smart Suite, Lotus Notes [Domino] & MS Exchange, Oracle Work Group Edition & MS SQL Server, SCO UNIX Openserver & MS Windows NT. Depending on who I am selling to or who I am selling against, I used to propose one of these two competing products.… Continue reading Who is your customer?
#tech in #sales
Young couple. Jus’ married. That was their first movie together [b’cos it was an arranged marriage]. They went to the theater early, to beat the crowd. Stood in the queue & asked for corner seats when they reached the counter. Not anymore. You can book seats of your liking online. Thanks to #technology. You make… Continue reading #tech in #sales
What makes a good story?
My wife, son & I are big fans of Mr.Harold Finch, Mr.John Reese, Ms.Root, Ms.Shaw & Mr.Fusco. These people save people who are in danger by risking their own lives. They are selfless, true patriots, good at heart, efficient & fast. We will not hesitate to recommend them to anyone. We finished watching the last… Continue reading What makes a good story?
What makes a good speech?
My son came up to me & asked me what makes a good speech. He had just finished his elocution @ school. My thoughts went back to my college days. That was an Independence Day in India but we had some special classes. Our class was the only one that was present that day in… Continue reading What makes a good speech?