In a TED Talk, Tim Tamashiro delights us with the Japanese secret to Happiness. It was such a pleasure listening to Tim. He says it takes work to find your…
Photo Credit: Photo by Carl Heyerdahl on Unsplash Having read as well as written blogs & books [yes, I have one book to my credit, yay!], I can confidently list down some ideas for…
The runaway success of social media is great news for us as marketers. Social Media has the potential to engage your customers like never before. And Email Marketing is still…
In an overcrowded market, it would be difficult to position a product or a service unless you stand out with a unique communication strategy addressing your target market. The communication…
After Segmentation you are more likely to address the Exact Target Market you actually wanted to than before segmentation. Addressing the target market is more important on two counts –…