Posted on Leave a comment

LinkedIn Tip: How to network!

If you want to connect with someone you don’t know, here is a tip:

First follow them. They will get a notification that you followed them. They will look at your profile and if they are interested, they will follow you back.

If they follow you back, you know they are interested.

Now, you can send them an invite to connect.

They will not say “I don’t know”, instead they’ll accept your invitation to connect.

I used to see a veteran walking his dog every morning in our neighborhood. First, I saw him. He saw me. Then I smiled at him. He smiled back. This happened for several days. Then we started saying “Hello, Good Morning”.

We then became friends and spoke to each other. He eventually became someone whom I trusted and consulted for advice. He treated me like his son. I treated him like my dad.

He and his wife even visited our home and invited us for their younger son’s wedding.

Learning:

  1. It is possible to get to know & network with anyone. Did I say anyone?
  2. You can sell to complete strangers [who else will you sell to], but make them your friends first.
  3. Sale happens when there is an exchange of value & reward. Prior to that become likeable.
  4. People buy from people. They know. And like.
  5. Whatever we did offline to crack into an Account applies on LinkedIn as well.

Happy Selling!!

#b2b #changethegame #sales #marketing #likeable #network #linkedin #tip

Posted on Leave a comment

Personal Branding!

#JeffBezos says: “Branding is what people say about you when you’re not in the room.”

Whether you are an individual / a business, branding is important.

Some pointers to get you thinking:

1. How do you want to be perceived?

2. What should people remember when they think of you?

3. What do you stand for?

4. Do you make others successful?

5. Do you make lives simple, easy & interesting?

6. What should one expect when they deal with you?

7. How do you make people feel when they interact / do business with you?

8. Do you inspire confidence in others?

9. Do you keep up your words?

10. Do you have a purpose or do you solve a problem?

I’ve had many bosses but I want to talk about just two of them now. One was mellifluous, made great presentations in sales conferences. I like him.

The other wasn’t that stylish / sophisticated. But, nevertheless, he made everyone laugh during his presentations.

The second boss treated everyone well. He mingled with everyone. Spent time with all of us after office. I love him.

See the difference.

How you make people feel seems to be very important.

If you like this post, please click like or clap so that I am encouraged to share more such stories with you. Also, I will know that I am adding value here on #LinkedIn with my #stories.

#HappySelling

#branding #personalbranding #sales #identity #marketing

Posted on Leave a comment

War for Talent!!

That was an Oil & Gas Engg Co., They called their employees & their families for a get together.

What’s special about it, you ask. Hang on. I’ll answer that.

Companies are now doing such events to build a strong sense of belonging & culture.

You will find fun events for everyone in the family. Drinks & Great Food will be on the house. Goodies bag at the end of the event.

Here’s where this company differed.

All those mentioned above were part of the event. Plus a talk by the CEO.

He said many families did not know what work they were doing & hence felt a need to talk about it. He spoke in a language that they understood.

There was a short film featuring the CEO, taken at his home, played during his talk, peppered in between. It showed him as a down to earth person [which he is] & as much human as everyone else in the room.

Hats off to the CEO. I am sure he’ll take the Co., to great heights.

Takeaways:

1. It is not just sufficient if your employees share your vision. Even their families have to.

2. Sense of belonging & culture is important.

3. Build a community around your brand.

4. Your Sales people are NOT the only ones who sell. All your employees & their families also do.

5. In the ecosystem of Customers, Partners & Employees, it is your employees who come first. They’re the ones who are going to serve your customers & partners.

6. War for talent is real. Companies that genuinely take care of its people are the ones that will win now.

7. Take care of your employees else someone else will.

Happy Caring!!

Happy Selling!!

#employees #communitybuilding #caring #branding #sales #marketing #warfortalent #community

Posted on Leave a comment

Add Value, not Tax!

Once, I was pretty late into an Account. The deal was almost signed when I entered.

Can’t change it.

But I did the unusual.

I didn’t walk away.

Instead, kept in touch. Shared some interesting anecdotes from other customers.

Over time, I became the most trusted advisor.

The customer wouldn’t buy anything without consulting me.

He called me one day & reminded me about what I had told him months before about how a particular solution can save them money & time. I had almost forgotten about it.

The rest is history.

I closed that deal.

I even sat in discussion with their ISP, negotiated a good deal for them.

Implemented the solution. Customer realized ROI in no time.

It was a feather in the cap for him internally.

My learning:

1. Never underestimate the potential of any customer.

2. Just because you lost a deal, it doesn’t mean you will not win any future deals.

3. You can’t win without playing the game.

4. If you add value, you will win.

5. Show up everyday, deal or no deal.

6. Keep rocking, be energetic, smile always. They will like you if you do.

#HappySelling

#b2b #changethegame #scienceofsales #prospecting #sales #underdog #marketing #ABM #rapport

Posted on Leave a comment

Conversation Starters!

How are you?

That’s weird & not what you should be asking your prospects or customers.

It doesn’t mean anything. Certainly not a conversation starter.

For you to have a fruitful discussion over phone or in person, you need to engage your customer in a way that sparks his or her interest.

If you understand their business & the person, you will readily have a range of things to speak about.

Some ideas:

  1. Innovations in their domain
  2. Pet projects they are working on
  3. What they truly care about
  4. Ask, what they are working on right now, in a non-intrusive way
  5. Milestones reached by them
  6. Their Products/Services
  7. Their People
  8. Their Work culture
  9. Their CEO
  10. Their campaigns & all the noise they are making in the marketplace

You got it.

It’s out and out their Story, their Show and your love for their Company.

Get them talking.

You shouldn’t be talking.

You just listen. And. Take. Notes. In your Mind.

#HappySelling

#b2b #sales #enterprisesales #business #changethegame #conversationstarter #engage #people #customers #prospects

Posted on Leave a comment

Re-write rules!

I had to convince my client a lot to shortlist my candidate for an interview.

The recruiter at my client organization told me that the current employer of my candidate is not a big company.

I said we aren’t looking at recruiting the company.

Finally, he agreed to give my guy a chance.

I am sure you’d have guessed by now.

Yes, my candidate was selected after the interview.

What’s more?

He accepted the offer too. Woohooo!!

I can’t believe it.

And, he joined my client as well. This is phenomenal.

Now, the unexpected happened.

The recruiter called me & asked me to hire everyone from that “not so big company”. πŸ™‚

I was & am a Sales Guy. This is what a Sales guy can do to recruitment. πŸ™‚

Had I not convinced the recruiter in the beginning, I wouldn’t have got the opportunity to headhunt more people.

Takeaways:

  1. Don’t agree with your prospect always.
  2. Have conviction on your product & stand like a rock.
  3. Re-write rules.
  4. Just because something is done in a particular way it doesn’t mean it has to be done that way for the next 100 years.
  5. If something sounds stupid then go & challenge it.

#HappySelling

#b2b #sales #changethegame #business #recruitment #entrepreneurship

Posted on Leave a comment

Optimism can win business!!

Little bit of negativity is enough to spoil.

Imagine two glasses, half-full, one with water & another with coffee.

Take one spoon of water & mix it into coffee.

You don’t see any difference.

Keep mixing spoons of water into coffee.

At one point, you will see that the coffee has become transparent.

Now, do the reverse with two fresh glasses of water & coffee.

Take one spoon of coffee & mix it into water.

What do you see now?

You are right. You are able to see the difference immediately.

#Negativity is like that. A little bit is sufficient to spoil the show.

Whereas, #Positivity takes time to show results.

In our interactions with our Clients, we should always be optimistic even though it takes time to show results.

Every interaction can translate into Sales if we have the right attitude & perseverance. I am assuming, product fit is present & the lead is qualified.

Post qualification, optimism & energy can win you business.

Thanks to Peggy McColl for the story.

#HappySelling

#b2b #changethegame #business #optimism #entrepreneurship

Posted on Leave a comment

Track your competition!

Those were the days I was hungry for leads.

I used to trouble my tech support guys for leads.

Not a good lead source, you say. Hang on.

One such day, my tech support guy said “go to xyz [name of a place]” unable to bear my pestering.

Not knowing where to go, I knocked on all doors & accidentally found a training institute & met few people. Left my cards with every other department where I couldn’t meet anyone.

Two days later, the unimaginable happened.

I got a call.

Rest is history.

That turned out to be a very big order for many software for multi location.

My colleague had been in touch with his ex-colleague & friend. He casually heard him say that he had been to that place but didn’t tell him the client name.

I found it out.

Later, I asked my colleague how did he get that lead. That’s when he told me about his conversation with his ex-colleague.

This story helps me work with optimism till date.

Takeaways:

  1. Follow your competitors, if you cannot be there before they do.
  2. Be optimistic.
  3. Ask your colleagues, if you are stuck somewhere.
  4. Be at the right place at the right time. If you cannot be early, that is.
  5. Highlight your strengths.
  6. Allow the buyer to contact you & help them make it their decision to choose you. This is very important.

#HappySelling

#b2b #changethegame #sales #marketing #leads #business #leadgeneration #competition

Posted on Leave a comment

Copy the kids!

“Get up, Son!” called out a mom.

“It is getting late for School, Son”, she said.

You have to take bath, say your prayers, eat breakfast. Get up!

I don’t like to go to School, mom.

Why dear?

Nobody likes me there. My teachers don’t like me. Students don’t like me too.

I understand son. But then you have to go to School.

When you are the Principal, everyone will be waiting for your orders and hence you cannot bunk school.

I can hear you say “that was a good one”.

It is essential for us adults to copy the kids. Kids have abundant energy and drive. Why shouldn’t we have them too?

It’s in our minds.

Let’s get back to our childhood.

And get back our phenomenal energy & drive.

Happy Kidding!

Happy Selling!!

#sales #b2b #marketing #leadershiplessons

Posted on Leave a comment

Rediscovering the β€œArt” of Prospecting!

John Barrows & M. Jeffrey Hoffman conducted the webinar “John Barrows Goes Back to School: Rediscovering the β€œArt” of #Prospecting” yesterday or today [depending on where you live :)].

I enjoyed it thoroughly. What an energy & insight. Learnt about “Why you? Why you now?” technique to turn cold calls and cold emails to hot ones. How to get them to call you back?

It is important to connect with the C level but start from bottom. Bottom-up approach. That Fedex story is going to stay with me forever.

My takeaways:

1. Fake it to yourself until you actually make it.

2. Connecting with the non-buyer first to learn something that you can use when you have the live conversation with the buyer.

3. Prefer live conversations with a non-buyer over email interaction with a buyer. [more relevant now, when all of us are getting thousands of emails]

4. Look for triggers while prospecting.

5. Energy and enthusiasm are important in Sales.

6. Keep yourself busy always.

7. Do not jump on the inbound leads at once. Give it some time before you do that.

8. Do not use all that you have learnt in an MBA when you interact with the C Level.

9. Have the maturity to walk out of a deal early if there is no fit.

10. During discovery & prospecting call, disqualify more than you qualify.

#Happyselling #b2b #sales #salesprocess #changethegame