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Selling to Engineering Companies is……a different ball game!

Posted by By Kannan_Kasi July 8, 2021Posted inAccount Based Marketing, Consultative Selling, ERP, Inspiration, Large Account Management, Sales Process1 Comment
That was a specialty chemicals company. They produced PP [Polypropylene] & HDPE. They were evaluating an ERP Software. I had completely forgotten my Mechanical Engineering when I met this client.…
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How to become a consultant?

Posted by By Kannan_Kasi April 28, 2021Posted inConsultative Selling, Prospecting, Sales, Sales Process, Strategy, Success Tips1 Comment
In my first job, I used to sell two or more competing products in any category [MS Office Vs Lotus Smartsuite, MS Exchange Vs Lotus Domino [notes], MS SQL Vs…
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