How to use a spreadsheet as a CRM tool?
My Singapore days. Those were the golden days. It was tough, but I learned the ropes quickly, enjoyed it, grew the business and earned a good name from the only…
Why do Customers buy what they buy?
Have you ever asked your best customers why they bought from you. This is essential to position your product or service. Some of the reasons why customers buy what they…
Questions to ask yourself about your Sales Function
What Sales methodologies do you use ? Situation, Problem, Implication, Need-Payoff, popularly known as SPIN Keeping it Simple, being iNvaluable, Aligning your activities with your Customer's priorities or SNAP Conceptual…
I was asked “What is a CRM” and this is what I answered…..
CRM is not anymore a buzzword. It is not just another acronym that an IT Professional builds skills on to grow in his / her career. CRM, as you are…
How to choose the right CRM for your Organization
A thoroughbred CRM Consultant will ask you a number of questions before suggesting the best CRM that would suit your organization. From your organizations perspective, you may start documenting your…