john barrows – Zignalytics

Some of you had expressed interest earlier in learning more about using #Videos in #Sales.

I just attended a Live Masterclass titled “How To Master The Art Of Video #Prospecting” by Morgan J Ingram.

He is the man to go to for Videos. I believe he has so far made over 10k videos. Follow him, ask him, take his classes, do whatever. He is too good. I highly recommend him.

Interviews with Reva Pellerin (she/her) & Ellie Twigger added value.

Videos are going to take a big chunk of your interactions with customers, going forward.

If you can’t be there in person, then videos are the next best thing.

What’s more? Videos can be saved & played over & over again.

If you are like me, looking at starting off with videos, now’s the time to do that.

1. Duration of 90 seconds or thereabouts should be fine.
2. Smile.
3. Be Happy. We can see that in your video & no one wants to see a sad face ever.
4. Ensure good lighting.
5. Look at the camera. [Not at yourself. Don’t care about your shirt etc. I didn’t mean you can wear a crumpled shirt. You get it!]
6. Just be human.
7. Just one idea per #video.

When the replay of the webinar becomes available, I will share it with you all here.

Stay tuned. [for the tips & tricks as I go along].

#HappyCreating!!
#HappySelling!!

#videoprospecting

John Barrows & M. Jeffrey Hoffman conducted the webinar “John Barrows Goes Back to School: Rediscovering the “Art” of #Prospecting” yesterday or today [depending on where you live :)].

I enjoyed it thoroughly. What an energy & insight. Learnt about “Why you? Why you now?” technique to turn cold calls and cold emails to hot ones. How to get them to call you back?

It is important to connect with the C level but start from bottom. Bottom-up approach. That Fedex story is going to stay with me forever.

My takeaways:

1. Fake it to yourself until you actually make it.

2. Connecting with the non-buyer first to learn something that you can use when you have the live conversation with the buyer.

3. Prefer live conversations with a non-buyer over email interaction with a buyer. [more relevant now, when all of us are getting thousands of emails]

4. Look for triggers while prospecting.

5. Energy and enthusiasm are important in Sales.

6. Keep yourself busy always.

7. Do not jump on the inbound leads at once. Give it some time before you do that.

8. Do not use all that you have learnt in an MBA when you interact with the C Level.

9. Have the maturity to walk out of a deal early if there is no fit.

10. During discovery & prospecting call, disqualify more than you qualify.

#Happyselling #b2b #sales #salesprocess #changethegame

Tag: john barrows

How to Master The Art of Video Prospecting!!