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Personalizing your emails!

Posted by By Kannan_Kasi October 27, 2021Posted inCopywriting Tips, Email Marketing, Lead Generation, Marketing, Problem Solving, Prospecting, Strategy, Success TipsNo Comments
Known Universe. In Marketing/Sales, it simply refers to a database of companies. When you start building your list, you normally start off with this database. Let's call them suspects. Next,…
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How to search for prospects on Google?

Posted by By Kannan_Kasi September 1, 2021Posted inBusiness Hacks, Inspiration, Lead Generation, Marketing, Prospecting, Strategy, Success TipsNo Comments
In many ways, Recruitment resembles Sales and vice-versa. There are many commonalities between the two. Selling is involved in both professions. That apart, searching is also common to both. You…
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Brands, Brand Recall, Re-branding!

Posted by By Kannan_Kasi July 28, 2021Posted inbranding, Marketing, StrategyNo Comments
Let's see how much you know about Brands. What's common among these brands? BNaturalHomeLitesSavlonMangaldeepCandymanMint-oFabelleSunbeanFarmlandSunrise If you didn't crack it, I am sure you will crack it with the following clue:…
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“Somebody belongs somewhere”

Posted by By Kannan_Kasi March 11, 2021Posted inbranding, Copywriting Tips, Customer Experience, Marketing, Social SellingNo Comments
"Somebody belongs somewhere". What? Say that again. In this day & age, we are still seeing inequalities of all kinds in employment. Recently, a fast-food major, tweeted something that was…
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What makes a content, good?

Posted by By Kannan_Kasi December 8, 2020Posted inCopywriting Tips, Digital Marketing, Inspiration, LinkedIn, Marketing, Motivational, Sales, Social Selling, storytelling, ValueNo Comments
I understand the difficulties involved in creating good content. Here are some tips for creating good content - be it a blog post / a podcast / a video: Be…
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Narrow the focus!

Posted by By Kannan_Kasi November 24, 2020Posted inbranding, Focus, Inspiration, Marketing, Motivational, Sales Motivation, Specialization, Success TipsNo Comments
A delicatessen or deli is a retail establishment that sells a selection of fine, unusual, or foreign prepared foods. Delicatessen originated in Germany during the 18th century & spread to…
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Tech in Sales!

Posted by By Kannan_Kasi November 11, 2020Posted inCustomer Experience, Customer Focus, Customer Relationship, Customer Service, Inspiration, Marketing, Motivational, Sales, Sales Motivation, storytelling, Success Tips1 Comment
Today, our success largely depends on how we use Tech in Sales. We will be left behind if we don't use Tech in Sales because our competitors are using the…
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Healthy Competition!

Posted by By Kannan_Kasi November 9, 2020Posted inCompetition, Copywriting Tips, Inspiration, leadership lessons, Marketing, Motivational, Success TipsNo Comments
I am not sure if you had seen this tweet from Burger King that actually asks its customers to buy from McDonalds. Here it is: This is not the first…
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Why do you find Pizza Hut next to Domino’s?

Posted by By Kannan_Kasi November 2, 2020Posted inMarketing, Problem Solving, Sales, Sales Motivation, Segmentation, Success TipsNo Comments
We went shopping. Our son, who is 12 years old, noticed something during the trip. Once we got back home, he asked: Why Domino's & Pizza Hut are next to…
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How I landed my first job…

Posted by By Kannan_Kasi August 21, 2020Posted inInspiration, Jobs, Marketing, Motivational, Sales, Sales Call, Success TipsNo Comments
That was 1992. Landed up in Chennai after my Engg graduation. Took up a Scholarship exam conducted by NIIT. Those days, if you were not studying at NIIT, you were…
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