Personalizing your emails!
Known Universe. In Marketing/Sales, it simply refers to a database of companies. When you start building your list, you normally start off with this database. Let's call them suspects. Next,…
How to search for prospects on Google?
In many ways, Recruitment resembles Sales and vice-versa. There are many commonalities between the two. Selling is involved in both professions. That apart, searching is also common to both. You…
Brands, Brand Recall, Re-branding!
Let's see how much you know about Brands. What's common among these brands? BNaturalHomeLitesSavlonMangaldeepCandymanMint-oFabelleSunbeanFarmlandSunrise If you didn't crack it, I am sure you will crack it with the following clue:…
“Somebody belongs somewhere”
"Somebody belongs somewhere". What? Say that again. In this day & age, we are still seeing inequalities of all kinds in employment. Recently, a fast-food major, tweeted something that was…
What makes a content, good?
I understand the difficulties involved in creating good content. Here are some tips for creating good content - be it a blog post / a podcast / a video: Be…
Narrow the focus!
A delicatessen or deli is a retail establishment that sells a selection of fine, unusual, or foreign prepared foods. Delicatessen originated in Germany during the 18th century & spread to…
Tech in Sales!
Today, our success largely depends on how we use Tech in Sales. We will be left behind if we don't use Tech in Sales because our competitors are using the…
Healthy Competition!
I am not sure if you had seen this tweet from Burger King that actually asks its customers to buy from McDonalds. Here it is: This is not the first…
Why do you find Pizza Hut next to Domino’s?
We went shopping. Our son, who is 12 years old, noticed something during the trip. Once we got back home, he asked: Why Domino's & Pizza Hut are next to…
How I landed my first job…
That was 1992. Landed up in Chennai after my Engg graduation. Took up a Scholarship exam conducted by NIIT. Those days, if you were not studying at NIIT, you were…