How to launch a new product?
Do you know what companies like IBM do when they launch a new product? Learn how to launch a new product. In my sales career, I have had the honour…
Some thoughts on Sales!
Some thoughts, on Sales, Customer relationships, and Business in general: 1. One size doesn’t fit all. 2. Everyone needs to "eat" [read it as "buy"]. 3. They may need supplies…
How-to guides & other tips!
You should show up daily! That's how I built relationships with my #customers. I didn't put any sales pressure, ever. Instead, I was sharing something that they didn't know. They…
Cold emails – words & phrases…
In my first job, I sold software. There was no marketing team. So, we had to generate our own leads. We had a database of companies and decision-makers in MS…
Start dominating a small market!
Start dominating a small market! I didn't say that. I mean originally. Peter Thiel did. In the book "Zero to One". What does he mean by that? You should not…
Personalizing your emails!
Known Universe. In Marketing/Sales, it simply refers to a database of companies. When you start building your list, you normally start off with this database. Let's call them suspects. Next,…
How to search for prospects on Google?
In many ways, Recruitment resembles Sales and vice-versa. There are many commonalities between the two. Selling is involved in both professions. That apart, searching is also common to both. You…
Brands, Brand Recall, Re-branding!
Let's see how much you know about Brands. What's common among these brands? BNaturalHomeLitesSavlonMangaldeepCandymanMint-oFabelleSunbeanFarmlandSunrise If you didn't crack it, I am sure you will crack it with the following clue:…
“Somebody belongs somewhere”
"Somebody belongs somewhere". What? Say that again. In this day & age, we are still seeing inequalities of all kinds in employment. Recently, a fast-food major, tweeted something that was…
What makes a content, good?
I understand the difficulties involved in creating good content. Here are some tips for creating good content - be it a blog post / a podcast / a video: Be…