Steve Jobs’ Pirates Metaphor!
Pirate skull emblem illustration with crossed sabers. In Jan 1983, Steve Jobs along with Apple employees were at an off-site retreat in Carmel, California. Jobs, to motivate the developers. He…
What are Metaphors and how to use them in Sales ?
Let us now "examine" what are metaphors, why should we "employ" them in Sales and how can we make them "pay" us. Is it easy to use metaphors in Sales…
It’s Transformation, which your prospects seek
Your Prospects are not seeking a Commodity but are seeking Transformation. The route to the transformation does not matter much as long as the Transformation is guaranteed in a specific…