Using Images & Metaphors in Sales!

What do you stand to lose by not using metaphors in your communication? Before I get to that, let me talk about what happens in a typical sales process. We generate leads, qualify them, nurture them & when the timing is right, we take them through the sales process. We expect to move that prospect … Read more

Steve Jobs’ Pirates Metaphor!

In Jan 1983, Steve Jobs along with Apple employees were at an off-site retreat in Carmel, California. Jobs, to motivate the developers. He offered a maxim: “It’s better to be a pirate than join the navy”. “Being a pirate meant being audacious and courageous, willing to take considerable risks for greater rewards.” The group was … Read more

What are Metaphors and how to use them in Sales ?

Let us now “examine” what are metaphors and how to use them in Sales. Let us also see why should we “employ” metaphors in Sales and how can we make them “pay” us. Is it easy to use metaphors in Sales ? If it was easy, why everyone is not using them ? What makes … Read more

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