Using Images & Metaphors in Sales!
What do you stand to lose by not using metaphors in your communication? Before I get to that, let me talk about what happens in a typical sales process. We…
Steve Jobs’ Pirates Metaphor!
Pirate skull emblem illustration with crossed sabers. In Jan 1983, Steve Jobs along with Apple employees were at an off-site retreat in Carmel, California. Jobs, to motivate the developers. He…
What are Metaphors and how to use them in Sales ?
Let us now "examine" what are metaphors, why should we "employ" them in Sales and how can we make them "pay" us. Is it easy to use metaphors in Sales…