How-to guides & other tips!
You should show up daily! That's how I built relationships with my #customers. I didn't put any sales pressure, ever. Instead, I was sharing something that they didn't know. They…
Questions to ask during a discovery call!
Prospecting in Sales is nothing but finding new clients for our products. How do you do that? An important step in Sales is to qualify the prospects. If we don't…
Cold emails – words & phrases…
In my first job, I sold software. There was no marketing team. So, we had to generate our own leads. We had a database of companies and decision-makers in MS…
How to qualify the inbound leads?
I ask the #inbound #prospects: Why do you want to buy our product now?What are you planning to achieve?What are you currently using?Is it possible to use Google sheets or…
Buying Signals!
Buying Signals are nothing but hints that the customer sends out [knowingly or unknowingly] during the sales process. If we are alert we will be able to catch it. Sometimes,…
Love marriage & Arranged marriage!
What's the difference between Love marriage & Arranged marriage? Let us see this and find out how it is relevant to Sales situations. Keep that thought at the back of…
What can we do to make you sign-up?
Seller: "Sir, my boss thinks I am spending too much time on this deal. She says you will not buy from us. What is your advice to me?" If a…
Why your customers are buying your products?
Years ago, Ponds Talcum Powder was selling in huge quantities in Namakkal/Salem area in Tamilnadu. It was unusual. So, they set out to find the reason for this. You will…
Personalizing your emails!
Known Universe. In Marketing/Sales, it simply refers to a database of companies. When you start building your list, you normally start off with this database. Let's call them suspects. Next,…
What is cold calling in Sales?
How many times have we seen 'just out of college' kids carrying some books, stopping you on the pathway or door-knocking and saying: "This is not for Sale. This is…