Unveiling the Data Revolution: From Nappies to Newsletter Recommendations

Story: In the Year 1999, amidst the dawn of the digital age, I found myself captivated by a simple yet profound concept: Amazon’s “people who bought this also bought this” feature. I heard it during a talk show for our clients, by our Datawarehousing Practice Head visiting our branch office from our headquarters. As he … Read more

The strategy used by a competitor….

My competitor sold more than I did. Do you know why? In the initial days of my sales career, I sold antivirus software. For a year, we had product specialization at our company. I specialized on AV. [That was not my choice but my manager’s.] The whole market was mine to take. No account restrictions. … Read more

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