Can you believe this? I just received an email from someone. [Fortunately, it was identified as SPAM and was in the spam folder.] It read something like this: “ Hi Scraped Apac, Wanted to check in again and see if you had any further interest in exploring your current online presence. Happy to pull together… Continue reading How not to write emails!
Tag: Sales
Find your niche early!
I found my niche early in my previous business. I was into IT Recruitment then. Like everyone else, I too helped clients hire whatever skill they wanted to hire. Java, .Net, and Testing were the skills in demand then. Over time, I wanted to do something different. I started telling clients where to hire from.… Continue reading Find your niche early!
What is cold calling in Sales?
How many times have we seen ‘just out of college’ kids carrying some books, stopping you on the pathway or door-knocking and saying: “This is not for Sale. This is part of our project. Take a look at this Encyclopaedia. If you buy this, then this book is free. And, normally this is priced at… Continue reading What is cold calling in Sales?
How to sell more by being Human!
I remember the time I met “Countrywide Financial” in Chennai for a software solution for their loan processing team. The interaction, the experience, and the subsequent proposal that the Projects Team & I put together was a learning experience in itself and the lessons learned in the process are not something they teach anywhere. During… Continue reading How to sell more by being Human!
How to split the Accounts?
There were two brothers. Their dad had passed away. Now, the property left by the father had to be split between the two sons. Left to themselves, they will fight with each other. Even if they don’t fight, they will be left with some unhappiness. But there’s a way out. What’s that? Just hang on… Continue reading How to split the Accounts?
The strategy used by a competitor….
My competitor sold more than I did. Do you know why? In the initial days of my sales career, I sold antivirus software. For a year, we had product specialization at our company. I specialized on AV. [That was not my choice but my manager’s.] The whole market was mine to take. No account restrictions.… Continue reading The strategy used by a competitor….
My worst experience with a Prospect!
My worst ever experience with a prospect. Like everybody else, I too write about only my good experiences. But the truth is that the bad experiences teach us what they don’t teach at Harvard or IIM. But still we don’t talk about it. Though the bad experiences are more in number comparatively, I still write… Continue reading My worst experience with a Prospect!
Some quick tips for using LinkedIn well!
I am not a LinkedIn expert. But from following people who are experts, I understand that these are the steps to do well on LinkedIn: Be sociable. Build trust. Ask, how can I help you? Sell, only when the buyer reaches out to you. Be consistent on value addition on the platform. Share your comments… Continue reading Some quick tips for using LinkedIn well!
Stories from recruitment!
I have a number of stories to narrate from my experience in recruitment. But one thing is common across all the stories. And, that is: Nobody opposes the idea of growth in career. Howsoever one might be well settled in an organization, they definitely like the idea of further growth. Companies grow because the people… Continue reading Stories from recruitment!
How to become a consultant?
In my first job, I used to sell two or more competing products in any category [MS Office Vs Lotus Smartsuite, MS Exchange Vs Lotus Domino [notes], MS SQL Vs Oracle WG / Ent, Scala Vs Oracle Apps etc]. In such a scenario, I was more successful, when I probed deeper & then suggested a… Continue reading How to become a consultant?