Marketing Analytics Demystified: Making Data-Driven Decisions

Introduction: In today's fast-paced digital landscape, staying ahead of the competition requires more than just intuition and guesswork. It's all about making informed decisions backed by data, and that's where…

Segmentation

Segmentation is the process of identifying customer needs, buying pattern, buying behaviour and also studying demographics. Sending mass email blast is very old-fashioned and does not produce the desired results.…