Strategy Archives - Zignalytics

Why Your SaaS Business Needs a Multichannel Marketing Strategy

By Kannan_Kasi April 29, 2023Business Hacks, Digital Marketing, Email Marketing, Marketing, SaaS, Social Selling, Startups, storytelling, Strategy, Success TipsNo Comments

In today's digital age, a SaaS business needs a multichannel marketing strategy to stand out from its competition. The traditional approach of relying solely on one or two channels to…

Tools in your arsenal help you get clients!

By Kannan_Kasi January 26, 2022Aligning with Prospects, Consultative Selling, Customer Relationship, ERP, Large Account Management, Problem Solving, Prospecting, Sales Methodology, Strategy, ValueNo Comments

Whether you are in the consulting space or not, you need to have tools in your arsenal if you are planning to signup a large number of clients for your…

The strategy used by a competitor….

By Kannan_Kasi June 24, 2021Business Hacks, Closing techniques, Competition, Counter Competition, Customer Experience, Customer Focus, Customer Relationship, Customer Service, Problem Solving, Sales, Sales CallNo Comments

My competitor sold more than I did. Do you know why? In the initial days of my sales career, I sold antivirus software. For a year, we had product specialization…

An Underdog’s strategy!

By Kannan_Kasi November 5, 2020Customer Experience, Customer Focus, Marketing, Strategy, Success TipsNo Comments

Have you ever seen a business welcoming its competition, much less with folded hands? When IKEA entered India during Aug 2018, online furniture retailer Urban Ladder did just that. "Namaste…

Why do you find Pizza Hut next to Domino’s?

By Kannan_Kasi November 2, 2020Marketing, Problem Solving, Sales, Sales Motivation, Segmentation, Success TipsNo Comments

We went shopping. Our son, who is 12 years old, noticed something during the trip. Once we got back home, he asked: Why Domino's & Pizza Hut are next to…