Tools in your arsenal help you get clients!
Whether you are in the consulting space or not, you need to have tools in your arsenal if you are planning to signup a large number of clients for your…
The strategy used by a competitor….
My competitor sold more than I did. Do you know why? In the initial days of my sales career, I sold antivirus software. For a year, we had product specialization…
An Underdog’s strategy!
Have you ever seen a business welcoming its competition, much less with folded hands? When IKEA entered India during Aug 2018, online furniture retailer Urban Ladder did just that. "Namaste…
Why do you find Pizza Hut next to Domino’s?
We went shopping. Our son, who is 12 years old, noticed something during the trip. Once we got back home, he asked: Why Domino's & Pizza Hut are next to…