I met an Interior Designer and asked him what are his marketing strategies to attract new business.
He & his team take up the interior designing of apartments, villas & offices. How does he get new clients? In other words, what are his marketing strategies to attract new clients?
I also asked him how he manages his customer data.
He was my friend. And it was a casual conversation. He laughed & said, “we don’t have too much data to manage”.
But what he said after that made sense.
He said that his team does the interior designing of a flat, a villa, or office space & hand it over to the customers. We make sure that they are happy, he said. They refer customers to us & most of our business comes only through word of mouth & referral, he added.
He said, he mostly gets invited to the inauguration of the property. It is there he meets his prospective customers. Now there’s the secret sauce. Hang on for a second.
He said, if those people, that is, his customer’s friends & relatives, who come for the inaugural function, like his work, they will take his business card & call him when they have a need.
This is nothing but inbound marketing coupled with social proof, touch & feel & a non-salesy approach all put together. What more can you ask for?
He is a marketing savvy interior designer who has all the relevant marketing strategies with the right mix & proportion for his business. It is a well-oiled machinery. It will take care of itself.
He should only concentrate now on deliveries, quality, speed & customer satisfaction.
Fantastic, isn’t it?
- Be where your customers are.
- Be non-salesy.
- Provide social proof.
- Let word of mouth spread.
- Provide good customer service.
- Create a community of happy customers.
- Let your customers touch & feel. Test Drive, Free Trial, Freemium, Freebies, what have you?
- Get referrals. Your customers do the marketing & sales for you.
- Pick up the phone. Meet face to face.
- Be friendly. After all, we don’t live to sell or do business & make money. Only.
sales @ zignalytics .com
#marketing #inboundmarketing #wordofmouth #referral