#AnchorClient is someone who has reaped benefits in the past or in the recent past from your products &/or services & continues to buy from you even today.
I have had such clients & have also had other potential anchor clients slip through as well. Read the full story.
That was a time I was frantically looking for clients for my newly started recruitment consulting biz. My ex-employer gave me an opportunity but it was simply tough to close even one position. Trust me.
I found another client. Negotiated a higher % than the usual 8.33%. Worked hard day & night. Closed positions. Everything was going well. Suddenly, they pulled out. They got acquired & all hiring was on freeze. This was the only client I had toiled for, for 6-7 months.
Welcome to the roller coaster ride.
I started afresh from scratch. Clean slate. Long story short – anchor clients are a boon to entrepreneurs. But you need 4-5 such clients at any point of time. And you should build another set of 4-5 clients who will look up to you for growth. This is the #secretsauce.
If you look at successful entrepreneurs, they will have their own set of anchor clients who will stand by their side, come what may.
Do you have such clients who will stand with you, at any cost?
Are you ready to do give your sweat & blood to get & retain such clients?
Then, you are on your way to making history.
Sales is not always about price. It’s about the relationship & values. And a connection at the emotional level.
b2b #sales #inspiration